Marketing and SEO Strategist

Marketing and SEO Strategist
Department: Operations
Employment Type: Full Time
Location: Client
Compensation: ₱55,000 - ₱80,000 / month

Description
We are seeking a results-driven SEO and Content Specialist to grow the online presence of a high-performing mortgage brand. This role focuses on increasing search visibility, generating inbound leads, and building brand authority across key local markets.

Key Responsibilities

SEO Optimization

 Optimize website pages for high-intent mortgage keywords 

 Create and manage city-specific landing pages (e.g., Orlando, Winter Park, Tampa) 

 Implement on-page SEO (titles, headers, internal linking, content structure) 

 Manage technical SEO elements (schema markup, indexing, site structure) 

Content Strategy & Execution

 Convert weekly radio shows into SEO-optimized blog articles 

 Coordinate YouTube video publishing and optimize titles/descriptions 

 Develop FAQ-based content targeting common mortgage questions 

 Maintain a consistent content calendar 

Local SEO & Reputation Management

 Optimize and manage Google Business Profile 

 Drive a consistent Google review acquisition strategy 

 Respond to reviews with professional, keyword-rich responses 

Digital Presence Integration

 Ensure alignment across website, YouTube, podcast platforms, and social media 

 Link all content back to the primary website to build SEO authority 

 Maintain consistent branding across all platforms 

Analytics & Performance Tracking

 Track keyword rankings and website traffic 

 Monitor conversion rates and lead sources 

 Provide monthly performance reports with actionable recommendations

Skills, Knowledge and Expertise
Experience & Industry Knowledge

 2+ years of SEO experience, preferably in the real estate or mortgage industry 

 Strong understanding of local SEO and Google ranking factors 

Content & Marketing Skills

 Experience with content marketing and YouTube optimization 

 Ability to write or coordinate clear, engaging, and informative content 

Tools & Technical Skills
 Familiarity with tools such as Google Analytics, Search Console, and keyword research platforms 

Media & Content Production

 Experience editing radio, podcast, or social media videos 

 Ability to create short-form content from long-form content 

 Knowledge of tools and resources for video and content editing

Benefits

Above market salary

HMO on Day 1 for principal and two dependents

Government-mandated benefits

Performance-based Incentives

Quarterly Company Events

1,000 PHP De Minimis

Equipment and software provided