Marketing Automation Specialist

We are so glad you are interested in joining Sutter Health!

Organization:
SHSO-Sutter Health System Office-Bay

Position Overview:
Responsible for day-to-day management, technical segmentation execution, optimization, and analysis of email and digital marketing campaigns using advanced marketing automation platforms (Salesforce Marketing Cloud).

Manages the full marketing automation campaign lifecycle, from strategy and planning through development, segmentation (SQL), deployment, and reporting, ensuring campaigns are delivered on time, on brand, and optimized for customer engagement.

Applies advanced segmentation and Marketing Cloud architecture expertise to drive and track conversions, strengthen deliverability, and execute high-quality acquisition marketing across devices and platforms.

With a clear understanding of organizational strategy, this role influences the design of Sutter Health’s marketing automation approach and supports consistent, high-impact acquisition efforts.

Job Description:

EDUCATION:
• Equivalent experience will be accepted in lieu of the required degree or diploma.
• Bachelor's: Business Administration, Marketing or related field

TYPICAL EXPERIENCE:
• 2 years recent relevant experience

SKILLS AND KNOWLEDGE:
• Expertise in digital email design utilizing HTML, CSS, and AMPscript coding as demonstrated by a portfolio.
• Advanced knowledge of marketing automation email deployment systems, CRM systems, data feeds.
• Expertise in email deliverability, sender reputation and related best practices.
• Ability to learn new marketing automation systems, coding languages and data architecture.
• Effective digital campaign/outreach reporting skills.
• In-depth knowledge of email development / marketing related best practices and exceptional attention to detail with time management skills, interpersonal communications skills and effective problem-solving skills.
• In-depth knowledge of marketing communication principles, practices and techniques with a solid understanding of current technical and social markets.
• Analytical and quantitative skills with a proven track record of effective project management skills.
• Exceptional attention to detail with time management and organization skills, including being an effective decision maker and expert delegator.
• Expertise in current design software including Adobe Creative Suite (Photoshop, Illustrator, InDesign, CS5 and beyond) and knowledge of PC standards for file conversion, including the ability to design multi-dimensional Microsoft PowerPoint presentations and a working knowledge of HTML/CSS, Flash, Dreamweaver, and Fireworks.
• Analyze possible solutions using precedents, existing departmental guidelines and policies, experience and good judgment to identify and solve standard problems.
• Ability to evaluate marketing plans and processes to recommend process improvements.
• Work independently, as well as be part of the team, with interpersonal, negotiation and communication (verbal and written) skills.
• Manage, prioritize and drive multiple projects in an ever-changing environment to deliver quality products and services on-time and on-budget.
• Identify and solve complex problems based on the analysis of multiple sources of information while providing new perspectives on existing solutions.
• Build collaborative working relationships with peers, other departments, stakeholders and vendors to achieve marketing goals and corporate objectives.

Job Shift:
Days

Schedule:
Full Time

Days of the Week:
Monday - Friday

Weekend Requirements:
None

Benefits:
Yes

Unions:
No

Position Status:
Exempt

Weekly Hours:
40

Employee Status:
Regular

Sutter Health is an equal opportunity employer EOE/M/F/Disability/Veterans.

Pay Range is $109,075.20 to $163,612.80 / annual salary. Illinois Pay Range is $85,363.20 to $128,044.80 / annual salary. Emeryville Pay Range is $109,075.20 to $163,612.80 / annual salary.

The compensation range may vary based on the geographic location where the position is filled. Total compensation considers multiple factors, including, but not limited to a candidate’s experience, education, skills, licensure, certifications, departmental equity, training, and organizational needs. Base pay is only one component of Sutter Health’s comprehensive total rewards program. Eligible positions also include a comprehensive benefits package.

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