Marketing & Data Analyst (DaaS / Subscription Growth & Retention Specialist)

We’re looking for an experienced Marketing & Data Analyst / Growth Consultant to help us analyze and optimize a subscription-based Data-as-a-Service (DaaS) product.

Our platform serves a high volume of users and operates on a trial-to-subscription model, so the core focus of this role is to increase retention and improve trial-to-paid conversion rates through data-driven insights and actionable recommendations.

What You’ll Be Doing:

- Analyze user behavior across the full funnel:

Trial signup → engagement → conversion → retention → churn

- Identify key drop-off points and friction areas in the user journey

- Segment users based on behavior, cohorts, and acquisition channels

- Evaluate pricing, offers, and trial structure performance

- Audit onboarding flows, product usage patterns, and engagement metrics

- Provide clear, actionable recommendations to improve:

Trial conversion rate

Member retention (short-term and long-term)

- Suggest and prioritize A/B tests (pricing, UX, messaging, offers, etc.)

- Work closely with our internal team to interpret findings and guide implementation strategy

What We’re Looking For:

- Proven experience with subscription-based products (SaaS or DaaS preferred)

- Strong background in: Product analytics, Marketing analytics

Conversion rate optimization (CRO), Retention strategy

- Experience working with trial-based subscription models is a must

- Ability to turn complex data into clear business insights and recommendations

- Familiarity with tools such as Google Analytics, Mixpanel, Amplitude, or similar

- Experience analyzing pricing strategies, churn drivers, and lifecycle metrics

Ideal Candidate:

- Has worked on high-volume consumer subscription products

- Understands short retention cycles and how to extend LTV

- Comfortable identifying quick wins as well as long-term strategic improvements

- Thinks like both a data analyst and growth marketer

Important Notes:

❌ No agencies — we are looking for an individual consultant with deep expertise

- This is a strategy + analysis role, not just reporting

- We value actionable insights over dashboards

Project Scope:

- Initial deep-dive analysis + recommendations

- Potential for ongoing consulting based on performance and results

To Apply

Please include:

- Examples of similar work (especially subscription or trial-based products)

- Specific results you’ve driven (e.g., improved retention %, conversion lift, etc.)

- Your approach to analyzing and improving trial conversion + retention

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