Marketing Generalist / Campaign Manager (B2B SaaS, Part-Time)

Summary

We’re a B2B SaaS company focused on helping IT and internal support teams manage requests and workflows directly in Slack and Microsoft Teams. We’re looking for a part-time Marketing Generalist / Campaign Manager to support execution across multiple marketing initiatives. This role is ideal for someone who can operate across channels, manage campaigns end-to-end, and keep things moving without heavy oversight.

Scope of Work

You will support a mix of ongoing marketing programs and new initiatives, including:

1. Email & Lifecycle

- Build and schedule newsletters and product emails

- QA links, UTMs, and segmentation

- Support basic lifecycle workflow execution (HubSpot)

2. Events (Virtual + In-Person)

- Assist with event coordination (landing pages, emails, reminders)

- Support logistics for sponsored events (e.g., Zendesk Relate)

- Ensure follow-ups are executed post-event

3. Community / Ambassador Program

- Help coordinate a small Slack-based ambassador program

- Track activity (mentions, intros, conversations)

- Manage light communication and follow-ups

4. ABM / Outbound Support

- Assist with list building, campaign setup, and coordination

- Conduct outreach and build relationships with prospects

- Track/measure performance and experiment to improve results

5. General Campaign Support

- Help keep campaigns organized and on track

- Coordinate across tools (HubSpot, Google Docs, etc.)

- Handle ad hoc marketing tasks as needed

Travel & Events - This role includes occasional in-person event support. For event weeks, you'll bill active hours only — travel time to/from the event and on-site working hours. Downtime, meals, and evenings are not billable. We'll align on expected hours before each event.

Time Commitment:

Estimated ~10–15 hours per week (~40–60 hours/month), broken down roughly as:

- Newsletter: ~4 hrs/month

- Ambassador program: ~8 hrs/month

- Events (Slack + sponsored): ~15 hrs/month

- ABM support: ~15 hrs/month

- Meetings + coordination: ~4 hrs/month

- Misc / ad hoc: ~5 hrs/month

What We’re Looking For

- Experience in B2B SaaS marketing (required)

- Strong attention to detail (especially with links, UTMs, and campaign setup)

- Familiarity with tools like HubSpot, Google Analytics, and basic marketing ops

- Ability to manage multiple initiatives without dropping things

- Strong written communication and organizational skills

- Comfortable working asynchronously with minimal oversight

Nice to Have

- Experience with Slack/Teams ecosystems

- Event marketing experience

- Basic understanding of lifecycle marketing / segmentation

- Experience supporting ABM or outbound campaigns

Working Style

- You’ll work directly with the Head of Marketing (strategy + direction provided)

- Your role is execution, coordination, and making sure things actually get done

- We value reliability, clarity, and follow-through over creativity for this role

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