Marketing Lead

At Yokly, we’re looking for a Marketing Lead who doesn’t just run campaigns — but owns the entire growth engine end to end. This role is for a strategic, data-driven marketer who knows how to turn positioning, funnels, and creative into qualified discovery calls for Sales.

You’ll lead a focused pod, collaborate closely with Design, Sales, and Operations, and run multi-channel campaigns with clear attribution, measurable results, and continuous optimization. If you love building systems, testing ideas, and seeing your work directly influence revenue — this role is built for you.

What You’ll Do

Strategy & Planning

• Design and manage multi-channel campaigns: LinkedIn outreach + ads, email funnels & nurture, landing pages, and partnership campaigns.
• Define ICPs, offers, messaging maps, and test hypotheses that shape our go-to-market strategy.

Execution & Systems

• Launch and oversee LinkedIn sequences and GoHighLevel automations.
• Maintain organized UTMs, campaign taxonomy, and tracking to ensure clean attribution.
• Ensure seamless lead handoff into our in-house app/CRM — every lead counts.
  
  

Creative Collaboration

• Lead creative briefs and SLAs with the Design team (social posts, reels, carousels, landing page blocks).
• Review assets to ensure message-market fit, brand consistency, and compliance.
• Uphold our brand pillars, style, and voice across all campaigns.
  
  

Proposals & Reporting

• Build campaign proposals outlining goals, audience, offers, creative briefs, and budgets.
• Produce clear performance reports with actionable insights and recommendations for continuous improvement.
  
  

Optimization & Learning

• Run A/B tests across hooks, offers, landing pages, and sequences.
• Capture learnings and build playbooks to elevate future campaigns.
  
  

Cross-Team Collaboration

• Work closely with Operations, Sales, and Client Success for smooth handoffs, data integrity, and feedback loops.
• Be a communicator of wins, challenges, and insights across the team.
  
  

Who We’re Looking For (Qualifications)

• Master’s degree in Marketing, Business Management, or related field.
• 3+ years in B2B / SaaS / performance marketing roles.
• Hands-on experience with LinkedIn outreach, email funnels, landing pages, and automation (GoHighLevel or similar).
• Proven track record running multi-channel campaigns with strong attribution.
• Strong skills in brief-writing, creative review, and campaign processes.
• Analytical mindset; comfortable working with dashboards, UTMs, and performance data.
• Excellent English communication skills.
• Collaborative spirit; thrives in fast-paced environments.

Nice to Have

• Experience in Fintech, Payments, or SaaS
• Deep understanding of funnel optimization and landing-page experimentation
• Familiarity with compliance-sensitive marketing

What You Get

• Fully remote, full-time role
• Weekends off (Saturday & Sunday)
• HMO upon regularization
• PTO, Sick Leave, Mental Health Leave
• PTO conversion to cash
• 13th Month Pay as our holiday thank-you