Marketing Lifecycle Manager

Who We Are
Provenir is a global fintech company with offices across North America, the UK, and Singapore backed by talented teams across APAC, EMEA, and LATAM. Provenir helps fintechs, financial institutions, and payment providers make smarter decisions, faster. We are passionate about technology and empowering businesses to become industry leaders.

As a leading provider of decisioning and analytics products for financial services and other industries, we empower businesses to create digital-first decisioning solutions that drive business growth. If you’d like to work at an innovative fintech with a global footprint that is redefining the industry, then we want you! We are seeking an experienced Marketing Lifecycle Manager to play a central role in our transition to a full-funnel Growth Marketing model.

This is a strategic and executional role, responsible for designing and delivering data-driven, multi-touch lifecycle programs that engage prospects and customers across long, complex buying journeys. You will own the marketing automation ecosystem, leveraging Salesforce/Pardot to build sophisticated segmentation, personalised campaigns, and measurable lifecycle strategies that directly contribute to pipeline progression, revenue growth, and customer expansion. Working closely with the Head of Growth Marketing, Marketing RevOps, Field Marketing, and BDRs, you will ensure that all campaigns are connected, contextual, and aligned with regional and account-level strategies.

Responsibilities
1. Lifecycle Strategy and Campaign Development
Design and implement end-to-end lifecycle marketing strategies across prospect nurturing, opportunity acceleration, customer onboarding, retention, and expansion

Translate field marketing briefs into structured, multi-touch campaigns aligned with market-specific strategies and business priorities

Build non-linear, multi-step engagement journeys that reflect complex B2B buying processes

2. Email Marketing and Marketing Automation
Own the strategy, execution, and optimisation of email marketing programs across the full funnel

Build and manage automated nurture journeys in Salesforce/Pardot, tailored by lifecycle stage, role/persona, industry and region, engagement signals

Develop personalised, behaviour-driven communications to increase engagement and conversion quality

Ensure best practices in deliverability, compliance, and performance optimisation

3. Segmentation, Personalization and Audience Analytics
Define and maintain advanced segmentation frameworks across the database

Leverage behavioural, firmographic, and engagement data to:
Build highly targeted audiences

Deliver personalised campaign experiences

Analyse user behaviour across touchpoints to identify:
Engagement patterns

Drop-off points

Opportunities for optimisation

4. Performance Measurement and Reporting
Own campaign performance tracking and reporting within Salesforce/Pardot

Develop and maintain lifecycle reporting frameworks reflecting the complexity of the sales cycles and the contribution of leads to accounts’ conversion

Provide actionable insights to optimise campaigns and inform broader growth strategies

5. Experimentation and Optimization
Lead a structured A/B testing programme across:
Email content, subject lines, and formats

Journey structures and timing

Audience segmentation strategies

Website LPs for paid and organic traffic

Apply a test-and-learn approach to continuously improve performance and drive compounding growth

6. Cross-channel Collaboration
Work closely with:
Paid Media Manager to align acquisition and nurture strategies

UI Designer and Website Manager to optimise conversion paths and content journeys

Field Marketing to localise and adapt campaigns to regional needs

Sales teams to align on lead quality, engagement, and pipeline progression

Ensure lifecycle programs are fully integrated into the content marketing calendar

Work with SEO and content to create engaging website content across the sales cycle based on the knowledge of the audience

7. Required Skills and Experience
10+ years of experience in email marketing and lifecycle marketing, ideally in B2B environments

Proven expertise in Salesforce and Pardot, including:
Campaign setup and automation workflows

Advanced reporting and performance analysis

Strong experience in audience segmentation and personalised campaign execution

Demonstrated ability to design and manage complex, multi-touch nurture journeys

Proven experience with A/B testing and continuous optimisation frameworks

Strong analytical skills, with the ability to translate data into actionable insights

Focus on revenue impact

Experience working across multiple digital channels within integrated campaigns

8. Desirable Skills and Experience
Background in B2B enterprise SaaS, fintech, or similarly complex industries

Experience managing long sales cycles with multiple stakeholders and decision-makers

Familiarity with account-based marketing (ABM) strategies

Experience working across international markets and multi-language campaigns

Understanding of multi-touch attribution and revenue-focused marketing metrics

Our employees are our top priority; we offer comprehensive health and wellness plans. You will enjoy paid time off and company holidays, flexible and remote-friendly opportunities, and maternity/paternity leave.
At Provenir, we recognize that diversity and inclusion make our teams stronger. We are committed to equal employment opportunity and welcome everyone regardless of race, colour, ancestry, religion, national origin, age, sex, gender identity, sexual orientation, disability, marital status, domestic partner status, citizenship, or veteran status or medical condition. We encourage people from all backgrounds to apply.