Marketing Manager

Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences. 

As a part of The Brandtech Group, we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results. 

Role: Marketing Manager 

Location: Gurgaon, India

About the role: 

We are looking for a hands‑on brand partnership expert to drive UPI growth, co‑branded credit card and other features we launch on GPay through deep integrations with online merchants, high‑impact sporting events, and food/grocery platforms. To design incentive mechanics, negotiate and execute full‑funnel merchant integrations, and own the partner funnel from onboarding to first transaction — all with strong analytical rigor and a growth mindset. 

What you will be doing: 

• Act as the primary partner POC for merchant alliances, media agencies, to drive card & UPI adoption. 
• Design and prototype reward constructs (streak-based benefits, contextual/triggered offers, time/occasion-based boosts) to increase activation, trial and frequency. 
• Drive negotiations and integration scopes that deliver win‑win outcomes (merchant app integrations, promotional placements, co‑branded experiences). 
• Define and track growth KPIs (activation rate, conversion to first transaction, repeat usage, transactions per user, incremental, ROI) and deliver regular performance reports. 
• Collaborate cross‑functionally with product, engineering, analytics, marketing and legal to implement tracking, experiments and campaign measurement. 
• Run experiments, A/B tests and rapid iterations on partner mechanics and reward constructs to maximize ROI. 
• Identify and prioritize new partnership opportunities (sports sponsorship activations, seasonal campaigns, channel synergies) to scale adoption. 
• Operational Versatility: Support broader PMM workstreams as needed, including GTM coordination, and cross-functional project management beyond social channels 

What you need to be great in this role: 

• 7+ years experience in Growth, Strategic Partnerships or Alliances at a consumer‑tech startup or large consumer internet company. 
• Demonstrated experience negotiating and executing merchant or channel partnerships, preferably with major food/grocery or commerce players. 
• Strong analytical skills — comfortable with cohort analysis, funnel modeling, unit economics and hands‑on use of Excel/SQL and experimentation data. 
• Product and marketing sensibility: ability to design incentive mechanics that drive behavior change and measurable outcomes. 
• Proven ability to own end‑to‑end initiatives, operate autonomously, and manage multiple stakeholders across orgs. 
• Excellent communication and stakeholder management skills