Marketing Manager, ATI

Company:Driven Brands

The Automotive Training Institute (ATI), the largest coaching and training company for Owners of Independent Repair Shops in the US and Canada. With over 1700 shops actively engaged in our program, we provide coaching, training and the largest buying program in the automotive aftermarket for Independent Shop Owners.  Our members have cumulatively increased their Gross Profits by almost $3.0 Billion dollars through the ATI program.

JOB DESCRIPTION:

The Director of Marketing is a senior leadership role responsible for developing and executing ATI's full marketing strategy — from brand and demand generation to member communications and digital experience. Reporting directly to the President, this person will be both a strategic thinker and a hands-on operator who can build and lead a high-performing marketing function.

This is a high-visibility, high-impact role for a marketer who thrives in a data-driven environment, is energized by the automotive aftermarket, and wants to own outcomes — not just activities.

Key Responsibilities

Brand & Positioning

• Own ATI's brand strategy, messaging architecture, and market positioning across all channels

  Ensure brand consistency across digital, print, events, and member-facing communications

  Develop thought leadership content and campaign strategies that reinforce ATI's authority in the automotive coaching space

  Demand Generation & Acquisition

  • Design and execute campaigns to drive new member acquisition across paid search, SEO, social, email, and outbound channels

    Partner with the sales team to develop lead generation programs, nurture sequences, and conversion strategies

    Oversee ATI's paid media strategy, including vendor relationships and performance accountability

    Member Marketing & Retention

    • Build lifecycle marketing programs that drive member engagement, event attendance, and retention

      Develop personalized communication strategies across email, SMS, and digital touchpoints

      Collaborate with coaching and operations teams to support member success milestones and upsell opportunities

      Digital & Analytics

      • Own ATI's digital presence including website, SEO strategy, and marketing automation platform

        Establish marketing KPIs and reporting cadences; present performance and insights to senior leadership

        Use data to inform decisions, optimize campaigns, and identify growth opportunities

        Team & Cross-Functional Leadership

        • Lead, develop, and grow a marketing team including internal staff and agency/vendor partners

        • Partner closely with Sales, Operations, Finance, and Product to align marketing with business priorities

        • Manage the marketing budget with a clear ROI mindset

        Qualifications

        Required

        • 8+ years of progressive marketing experience, with at least 3 years in a senior or director-level role

          Demonstrated success building and executing multi-channel B2B or B2C marketing strategies

          Strong analytical skills with experience using data to drive marketing decisions and demonstrate ROI

          Proven ability to lead and develop teams in a fast-paced, growth-oriented environment

          Excellent written and verbal communication skills; ability to influence at all levels of the organization

          Preferred

          • Experience in the automotive, franchise, or professional services industry

            Background in subscription, membership, or coaching business models

            Familiarity with HubSpot, Salesforce, or similar CRM/marketing automation platforms

            Experience managing paid search strategy and vendor relationships

            #LI-SN1

            #DBCORP

            #REMOTE

            #ati

            Position Location:

            Maryland

            Compensation Range:

            $15.00 - $164,500.00

            Compensation Frequency:

            Annual

            Base pay offered may vary depending on actual location, job-related knowledge, skills, and experience. Supplemental pay types may include commissions or bonus incentives, depending on the role. Driven Brands offers a variety of health and wellness benefits including paid time off and holiday pay. Details regarding our benefits can be found here: https://www.drivenbrandsbenefits.com

            Get early access to 50% of your earned wages at any time through our myFlexPay program.