Marketing Manager, Home Service – Trades

Job Description:
• Support Go-to-Market and Demand Generation Efforts: Partner with the Demand Generation and Product Marketing teams to develop and execute trade-specific campaigns that drive pipeline growth and audience engagement.
• Develop Trade Industry Expertise: Build a deep understanding of the HVAC, plumbing, and electrical market, including customer needs, industry trends, regulatory considerations, and the competitive landscape.
• Own Positioning and Messaging: Define and refine positioning, value propositions, and messaging that resonate with target audiences. Continuously assess performance and optimize messaging based on results and feedback.
• Create Thought Leadership and Industry Content: Produce and contribute to industry-specific content such as whitepapers, case studies, blog posts, webinars, and infographics that position Scorpion as a trusted expert.
• Enable Sales and Customer-Facing Teams: Equip Sales and Customer Success teams with effective tools and resources, including sales collateral, pitch decks, and training materials tailored to the trades segment.
• Conduct Market and Customer Research: Partner with Research and Product Marketing to identify customer pain points, buying behaviors, and decision-making processes. Use insights to inform strategy and messaging.
• Segment Target Audiences: Identify and define key customer segments within the trades to ensure marketing efforts are targeted and relevant.
• Track and Optimize Performance: Define key performance indicators (KPIs) and monitor results to evaluate marketing effectiveness and inform ongoing improvements.
• Support Events and Industry Presence: Contribute to event strategy and participate in conferences, trade shows, and webinars to increase visibility and build industry relationships.
• Collaborate on Partnerships: Support strategic partnerships with industry associations, influencers, and complementary technology providers.

Requirements:
• Bachelor’s degree in Marketing, Business, or a related field, or equivalent practical experience.
• 3–5 years of experience developing and managing B2B marketing campaigns.
• Experience marketing to small and mid-sized businesses, preferably within the home services industry (HVAC, plumbing, and/or electrical).
• Experience supporting go-to-market initiatives and integrated marketing campaigns.
• Experience collaborating with cross-functional partners such as Sales, Product, Customer Success, and Marketing.
• Experience in a high-growth digital marketing or technology company is a plus.
• Strategic Marketing & Messaging: Ability to develop clear positioning, value propositions, and messaging that resonate with target audiences.
• Strong Communication & Storytelling: Excellent writing and communication skills, with the ability to create compelling content across multiple formats.
• Market Research & Segmentation: Proven ability to conduct market research, identify customer insights, and segment audiences effectively.
• Analytical & Data-Driven: Comfortable analyzing marketing performance, measuring return on investment (ROI), and using key performance indicators (KPIs) to inform decisions.
• Cross-Functional Collaboration: Strong ability to work effectively with diverse teams and stakeholders to drive alignment and execution.
• Adaptability & Ownership: Comfortable managing multiple priorities in a fast-paced, evolving environment while working independently and collaboratively.
• Influence & Leadership: Ability to influence stakeholders, lead initiatives, and drive marketing programs from strategy through execution.

Benefits:
• 100% employer-paid medical, dental, and vision insurance
• Flexible paid time off, so you can rest, relax, and recharge away from work
• Paid parental leave
• Paid cell phone and service
• Remote office allowance
• Professional development and development courses
• Regular manager check-ins to drive performance and career growth through Lattice

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