Marketing Manager (Test)

Marketing Manager (Test)
Department: Product
Employment Type: Part Time
Location: London

Description
We're looking for a Marketing Manager to own integrated marketing programs for our mid-market segment. You'll lead a team of 4–5 across demand generation, content, product marketing, and marketing operations, and you'll partner closely with Sales, Product, and RevOps to turn marketing into a predictable pipeline engine.

Key Responsibilities

Lead and develop a team of 4–5 marketers; coach individual contributors and hire as the team grows

Own quarterly and annual marketing plans, including pipeline targets and budget allocation (~$2M annually)

Drive demand generation across paid, content, webinars, events, and ABM motions

Partner with Product Marketing on positioning, messaging, and GTM for new releases (3–5 launches per year)

Own marketing-sourced and marketing-influenced pipeline targets in partnership with Sales leadership

Build the analytics and reporting cadence: campaign performance, funnel health, and ROI by program

Manage agency partners (paid media, content, PR) and vendor relationships

Present marketing performance to executive team and board

Skills, Knowledge and Expertise

7+ years of B2B marketing experience, ideally in SaaS

2+ years managing a team of marketers (direct reports)

Strong demand-generation foundation: paid acquisition, ABM, webinars, email nurtures

Experience with marketing automation (Marketo or HubSpot) and Salesforce

Proven track record of hitting pipeline targets and partnering effectively with Sales

Comfortable with marketing analytics (GA4, Looker, attribution tools like Bizible/6sense)

Excellent written and verbal communication; comfortable presenting to executives

Bachelor's degree

Nice to have

Experience launching products in a category-defining or AI/ML space

Background working with mid-market or enterprise sales motions

Experience scaling marketing at companies between $20M–$100M ARR