Marketing Operations Manager

Marketing Operations Manager
Department: Corporate
Employment Type: Full Time
Location: Remote - USA
Compensation: $115,000 - $130,000 / year

Description
Celebrating 20 years of excellence, SkinSpirit is a top destination for aesthetic skincare and body—with over 60 locations nationwide. Our highly trained experts are the best in the industry—renowned for personalized service delivering safe, effective, medically-proven treatments and optimal results. SkinSpirit is here to ensure you find joy in your skincare journey and happiness in the results you’re looking for. 

We thrive in a people-first culture with an authentic emphasis on wellbeing. As we grow, we reinforce the integrity of our unique culture by leading with love and an unparalleled passion for what we do. We offer world-class training and education. And as industry leaders we’re always innovating—bringing state-of-the-art equipment and services to our clinics. Join the SkinSpirit experience!

Position Overview: 

The Marketing Operations Manager plays a critical role within the marketing team, focused on optimizing the efficiency and effectiveness of marketing processes, technology, and metrics. This role ensures strategies are executed smoothly and performance is measured accurately. The Marketing Operations Manager bridges the gap between marketing and other departments, such as Clinic Operations and IT, to maintain a cohesive approach to market engagement. This role’s expertise in marketing technology, analytics and process management is essential for driving the continuous improvement of marketing efforts and contributing to the overall success of the organization.

Location: This position will be primarily remote with occasional travel (approx. 10%) required. Preferred candidates will be located in US Eastern Time zone. 

What You Will Do

Lead recurring reviews of marketing automation processes with internal stakeholders and functional leaders to identify areas for improvement, optimization, and innovation 

Track, analyze, and report on marketing campaign performance to inform strategic decisions  

As the marketing technology subject matter expert, configure and manage the software stack to ensure seamless execution of campaigns and strategies. Including, but not limited to, workflow and automation setup, fields/forms customization, system-wide rules configuration, website content updates, and user roles/permissions setup   

Ensure compliance with data privacy regulations and other relevant regulatory requirements such as GDPR, CCPA and ADA while monitoring best practices within marketing operations   

In cases where additional configuration support is required, evaluate, engage, and manage consultants who are software subject matter experts   

Translate business needs into system requirements and ensure that these are clearly communicated to and understood by IT, consultants and/or software vendors  

Develop and execute test plans to ensure newly implemented features are functioning as intended  

Provide training and mentoring to marketing staff on best practices and using new features 

Monitor system performance, quickly identify and resolve software/process problems and provide regular system performance trend reports  

Proactively evaluate upcoming software releases for potential impacts to production environment and new feature adoption opportunities, obtain stakeholder alignment on the most impactful features, and lead the testing and implementation of any new features   

Maintain a prioritized list of SkinSpirit specific feature requests submitted to software vendors and negotiate the business case for them to be built  

Project manage the implementation of any new software, including evaluation, contract negotiation, implementation and ongoing renewals   

Collaborate with cross-functional teams to align marketing initiatives and facilitate continuous improvement (for example, Clinic Operations, Information Technology, Learning & Development) 

Ongoing optimization of the marketing software budget by managing licenses, usage, and value for investment ensuring spending is aligned with strategy and objectives 

Conduct market research and competitive analysis to stay ahead of industry trends and inform marketing strategies 

What You Will Bring

Bachelor’s degree required  

3-5+ years of hands-on experience with HubSpot; strong technical expertise required 

Proficiency in Google Analytics (GA4) 

Expertise in Google Tag Manager 

Experience with marketing attribution management

Experience managing and maintaining digital marketing systems to ensure legal compliance (e.g., cookie consent tools), with familiarity in GDPR, CCPA, and ADA compliance 

Experience with data privacy platforms such as Osano or OneTrust preferred 

Experience managing the configuration of a variety of marketing technologies including WebFlow, EventBright and other modern marketing platforms  

Experience with multi-unit business models including but not limited to healthcare, MedSpa, and brick-and-mortal retail a plus 

Experience project managing marketing tool implementations from beginning to successful completion  

High proficiency with Excel, Power BI and/or other business intelligence tools to discover impactful process insights and evaluate system performance  

Detail-oriented with excellent problem-solving and organizational skills   

Excellent verbal and written communication skills with the ability to influence others 

Ability to be efficient and productive in a fast-paced environment  

Ability to work independently and as part of a team   

Consistently demonstrates good judgment, strong character, ethics, and high standards of performance   

Physical Requirements: 

Prolonged periods of sitting at a desk and working on a computer

Occasionally stand, walk, use hands and fingers, handle or feel, reach with hands and arms, climb or balance, stoop, knee, crouch or crawl, talk and hear 

This position is fully remote but occasional short-term travel may be required 

Benefits
We offer a competitive benefits package which includes generous employee discounts, Friends & Family discounts and a beautiful working environment with a stellar team. We also offer paid holidays and a 401k plan with a company match program. For full-time employees we offer Medical, Vision, and Dental insurance.

Notices for Applicants
 
Notice at Collection   
Privacy Policy for California Residents
SkinSpirit participates in E-Verify; To learn more please visit E-Verify.gov - Employee Rights and Responsibilities

SkinSpirit is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances. We seek to hire on the basis of merit, competence, performance, and business needs.