Marketing specalist
We are looking for a creative, hands-on Marketing Specialist to drive innovation across our social channels. The ideal candidate will use data to help inform behavior, come with a creative eye, and be able to collaborate across the organization to serve various brand and content strategy objectives.
This position is for someone who wants to help a hyper-growth firm lead, shape, and increase audience awareness and engagement. We're searching for someone who is analytical and creative in equal measure, with a passion for disrupting categories and increasing consumer value. As Orba is a new startup, this is an opportunity to join at the ground level, make immediate impacts, work directly with founders, and continually grow with the company as it scales.
Some of the general responsibilities of the Marketing specialist include:
Manage and execute Orba's social strategy across our social channels
You will specialize in one or more areas of Campaigns, Events, Webinars, Community, Social Media, Content, Product Marketing or Marketing Operations and Analytics.
Lead the execution of Orba's social content calendar
Ensure there is on-brand messaging across all social media channels
Ensure that social campaigns are aligned with larger content strategy initiatives
Work with brand and creative stakeholders to organize and prioritize content deliverables
Build and deliver cross-channel reporting and optimization needs
Ensure Orba is utilizing best-in-class social media tools for analytics, sentiment and scheduling
Manage monthly data, insight and reporting
Work closely with the Marketing manager, Project management, UX/UI teams to roadmap strategic growth.
Research, write and publish content for social media content
Develop and integrate regional marketing strategies (events, digital, PR and more)
Analyse campaigns, consumer trends and the competitive landscape
Influence, educate and prompt senior colleagues on the benefits of marketing
Skills & Requirements:
2+ years B2B SaaS/Technology-based marketing experience
Strong understanding of technology marketing (SaaS, IT or Tech products)
Energy, enthusiasm, passion and commercial awareness
Demonstrable ability to create excitement, both internally and externally
Should be able to collaborate with other team members.
Demonstrable experience with basic video editing and graphic design
Solid understanding of modern (digital) marketing techniques
Acquisition and lead generation experience
Self-management and accountability with solid leadership skills
Experience using automation and analytics tools Salesforce, HubSpot, Social, Analytics)
Experience within a fast-changing, start-up or similar environments (flexibility)
Strong understanding of all Social Media platforms (YouTube, Instagram, Twitch, Facebook, Twitter, TikTok), Instagram Stories, Instagram, Direct Messaging, YouTube Contact Page)
Advanced understanding of standard social media metrics
Ability to pick up on social media trends
Knowledge and understanding of content marketing strategies and execution
Analytical and quantitative skills
Experience working on digital-first brands with a strong e-commerce presence
Familiarity using a data-informed approach to campaign execution and growth
Conduct primary and secondary market research and advise on sales and marketing strategies.
Other Skills and Qualifications
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Desire to create, shape and share amazing content for a hyper-growth company
Self-directed, team-oriented, and customer-centric
Ability to establish and meet tight deadlines, change directions when necessary
Ability to prioritize and drive many projects simultaneously with a sense of urgency