Marketing Specialist
aNu Aesthetics & Optimal Wellness is seeking a Marketing Specialist focused on content creation, video, and events. The role involves capturing patient journeys and provider expertise to create engaging social media campaigns and support various marketing initiatives.
Responsibilities
- Plan and execute content for Instagram, TikTok, and LinkedIn
- Shoot & edit 15–25 Reels/TikToks per month in-clinic
- Produce high-quality photos for organic and paid use
- Build and manage a social calendar focused on engagement + consult growth
- Create content like: before-and-afters, wellness tips, aesthetic tutorials, provider Q&As, patient-journey storytelling
- Assist with email/SMS and paid campaigns (Meta + Google)
- Track performance weekly and help optimize for ROI / ROAS
- Support promotions, launches, and service spotlights
- Assist with keyword research and blog optimization
- Help draft/edit wellness and aesthetics blog content
- Support website content updates
- Track weekly metrics such as: views & engagement, leads, consultation bookings
- Pull insights from GA4, Meta Ads Manager, HubSpot/Klaviyo, etc
- Summarize trends and propose next-step improvements
- Support webinars, workshops, and pop-up events
- Help coordinate content + follow-up flows to convert attendees into patients
- Capture event media for social and ads
Skills
- Current student or recent grad in Marketing, Communications, Digital Media, Health/Wellness, or similar
- Already confident shooting/editing short-form video (you're not starting from zero)
- Naturally curious about medical aesthetics, hormones / functional medicine, skin health + wellness lifestyle
- Energized by being on-site, collaborating, and moving fast
- Comfortable learning modern tools + AI workflows
- Plan and execute content for Instagram, TikTok, and LinkedIn
- Shoot & edit 15–25 Reels/TikToks per month in-clinic
- Produce high-quality photos for organic and paid use
- Build and manage a social calendar focused on engagement + consult growth
- Create content like before-and-afters, wellness tips, aesthetic tutorials, provider Q&As, patient-journey storytelling
- Assist with email/SMS and paid campaigns (Meta + Google)
- Track performance weekly and help optimize for ROI / ROAS
- Support promotions, launches, and service spotlights
- Assist with keyword research and blog optimization
- Help draft/edit wellness and aesthetics blog content
- Support website content updates
- Track weekly metrics such as views & engagement, leads, consultation bookings
- Pull insights from GA4, Meta Ads Manager, HubSpot/Klaviyo, etc
- Summarize trends and propose next-step improvements
- Support webinars, workshops, and pop-up events
- Help coordinate content + follow-up flows to convert attendees into patients
- Capture event media for social and ads
- Esthetician student, nursing student, or pursuing related certs
- Familiar with med-spa or wellness content
- Strong on-camera or confident directing others
Benefits
- Complimentary/discounted treatments
- Pathway to full-time conversion
Company Overview