Marketing Specialist, Content & Experiential

Cumberland Farms is a leading convenience retailer in the United States, seeking a Marketing Specialist, Content & Experiential to support their marketing efforts. The role involves creating engaging campaigns and experiences that connect with customers, leading content creation, and executing local marketing programs.

Responsibilities

• Collaborate closely with design, marketing, and merchandising teams to create cohesive campaigns that blend visual and verbal storytelling
• Own the creation, editing, and distribution of written and digital content across internal and external channels, ensuring brand consistency, engagement, and alignment with campaign objectives
• Support creative concepting from ideation through execution, including social, email, print, and experiential materials
• Plan and execute local activations, seasonal events, and cultural-moment campaigns
• Collaborate with stores, regional teams, and merchandising partners to ensure seamless execution and strong customer engagement
• Partner with Media & Advertising, Merchandising, Brand, and Operations teams to align initiatives with go-to-market strategies and broader brand objectives
• Oversee timelines, budgets, and vendor or partner relationships for all initiatives
• Ensure programs are delivered efficiently, effectively, and with high-quality execution
• Take on special projects or initiatives as needed to support the Senior Director and overall Media & Advertising strategy

Skills

• Bachelor's in Marketing, Advertising, Communications, or Business or equivalent experience
• 1-2 years' experience in marketing, brand activation, or field marketing with a track record of executing multi-channel campaigns
• Strong ability to connect strategy to execution, with excellent project management skills
• Ability to manage multiple projects simultaneously and meet deadlines with adaptability in a fast-paced, evolving environment
• Collaborative mindset, building strong relationships across functions and with external partners
• Results-oriented with a strong focus on measurable impact and driving business outcomes
• Excellent written, oral, and presentation skills
• Creative thinker who identifies trends and translates them into actionable, business-focused recommendations
• Detail-oriented with a strong focus on executional excellence
• Innovative, proactively exploring new marketing approaches and tactics
• Comfortable traveling to oversee events, store activations, and partner engagements
• Bachelor's in Marketing, Advertising, Communications, or Business
• 1-2 years' experience in marketing, brand activation, or field marketing with a track record of executing multi-channel campaigns

Benefits

• Competitive Wages
• Work today, get paid tomorrow through our earned wage access program
• Paid Time Off
• Medical/Health/Dental Coverage
• 401K with Company Match
• Team Member Discounts
• Tuition Reimbursement
• Employee Assistance Program
• Health Savings Account
• Company Spirit Days
• Employee recognition and awards
• And much more!

Company Overview