Marketing Specialist, Webinars
Safe Software is looking for a Marketing Specialist to join the Product Marketing Team to play a key role in leading their Webinar Program. The role involves moderating and organizing webinars, managing logistics, and collaborating with various teams to enhance brand engagement and customer connection.
Responsibilities
- Draft our webinar calendar quarterly based on company and marketing department key themes, strategic objectives, industry trends, and suggested user webinar topics
- Lead the planning and execution of live and pre-recorded webinars, from scheduling and content development to hosting introductions, moderating, and ensuring a smooth experience for worldwide guest speakers
- Develop engaging webinar content and materials, including slide decks, graphics, titles, and descriptions, while maintaining brand standards and storytelling consistency
- Host webinar planning meetings and create webinar briefs in collaboration with presenters to capture key details (topic, objectives, audience, logistics, deadlines, deliverables, etc.)
- Collaborate with the Community, Marketing Communications and Creative Services teams to support webinar promotion (newsletters, social media and paid ads)
- Provide sales with detailed Marketing Qualified Lead (MQL) reports following each webinar, including key insights to support sales follow-up
- Analyze results from webinar campaigns to determine conversion rates and identify opportunities for growth
Skills
- A post-secondary degree in Communications or Business with a concentration in Marketing, preferably with an interest in Marketing Communication, Event Marketing, or International Business
- Highly organized, able to prioritize and manage multiple projects from start to completion with thoroughness, accuracy, and efficiency
- Strong time management and project management skills
- Self-motivated, resourceful, and proactive
- Strong written and verbal communication skills, with the ability to work cross-functionally with international partners, customers, and vendors
- Experience working in a fast-paced environment and meeting tight deadlines
- Experience with Microsoft Office and G Suite (Docs, Spreadsheets, Presentations)
- Eagerness to learn additional tools (Livestorm, Jira, Confluence, Miro, Descript, Final Cut, Hubspot, Slack)
- Experience with public speaking, virtual or otherwise
- Experience with moderating webinars and webinar software (Livestorm, Zoom, GoToWebinar, or similar)
- Experience with video or audio editing
Benefits
- Meaningful Work: Make a profound impact across our business, workplace and data integration product.
- A Supportive Environment: Feel empowered to share your ideas and implement them with high autonomy and team support.
- Social Responsibility: Become part of a team that finds meaningful ways to give back. Take paid time off to volunteer for one of our Safe-organized opportunities that align with our core community initiatives.
- Learning & Career Development: We believe in your continuous learning and growth. Take advantage of an annual learning budget and training programs paid for by Safe.
- Flexible Working Hours: Flexible and remote-friendly work arrangements to fit your lifestyle. Work when you want, and how you want to.
- Work-Life Balance: There's no place for burnout at Safe. Maintain a healthy balance of your personal and work life without splitting yourself in two. Enjoy 3 weeks of vacation to recharge, plus an additional paid 6 seasonal days off per year.
- Health & Wellness: Extended health, dental, health or lifestyle spending, and counseling benefits from day 1. That’s right, no waiting period.
- Family is important: We are dedicated to supporting our employees through parenthood and offer a Parental Leave Top-Up Program for new parents through childbirth or adoption.
- Shared Success: Share in Safe’s success with our bi-annual profit sharing and RRSP/TFSA matching program.
- An Accessible Commute: Regardless of your commute method, we’re located close to public transit, and provide complimentary parking and bike storage for our team!
Company Overview