Marketing Strategist

If you live and breathe marketing, love generating ideas, and can confidently lead clients and teams, we need to talk.

We’re looking for a creative, innovative, and idea-driven Marketing Strategist who can drive strategy, lead conversations, and create momentum across client accounts. This role is responsible for developing and owning marketing strategies, guiding execution, and ensuring campaigns deliver real results.

You’ll work closely with coordinators, designers, and leadership to turn imaginative, visionary (yet practical) ideas into action and push both clients and internal teams forward.

You are not just analyzing performance — you are leading the charge.

To be successful in this role, you should be a conceptual thinker who is resourceful, insightful, and big-picture oriented, with strong experience developing and leading marketing strategies, managing client relationships, and making data-driven decisions that drive results.

What You’ll Do

Develop and own comprehensive marketing strategies aligned with client goals

Lead client meetings and confidently guide strategic direction and decisions

Create targeted campaigns to attract and retain customers across multiple channels

Define what success looks like for each campaign and identify how performance will be measured

Analyze campaign performance and use insights to adjust strategy and improve results

Develop, manage, and adjust marketing budgets based on performance and goals

Oversee execution of campaigns and ensure alignment with strategy

Drive accountability across internal teams to ensure deadlines and deliverables are met

Identify opportunities for growth, revenue, and improved performance

Collaborate with leadership and sales to align messaging and business goals

Track results and use insights to improve future strategies

Stay up to date on trends and bring curious, observant, and innovative thinking to client strategies

Take ownership of client success and overall account performance

How You’ll Show Up in This Role

Bring energy and confidence to client and internal conversations

Lead with ideas and push strategies forward with clarity and direction

Create momentum and ensure work moves from idea to execution

Think creatively and intuitively, while staying focused on results and performance

Approach challenges as a resourceful and perceptive problem solver

Be curious, inquisitive, and thoughtful in how you evaluate performance and opportunities

Make decisions and take ownership without waiting for direction

Challenge assumptions and continuously look for better solutions

Communicate clearly and effectively across all levels

What Success Looks Like (KPIs)

Maintain client satisfaction and retention across accounts

Lead client strategy calls with clear agendas, next steps, and follow-ups within 24 hours

Deliver strategic recommendations in client meetings (not just reporting)

Develop and present quarterly marketing strategies for assigned clients

Ensure campaigns align with defined strategic goals and KPIs

Demonstrate data-backed strategic pivots

Contribute new strategic ideas or campaign concepts per quarter

Provide monthly performance reports with actionable insights for clients

Improve campaign performance quarter-over-quarter (CTR, conversion rate, CPA, etc.)

Utilize analytics tools (GA4, etc.) to inform major campaign decisions

Generate new campaign ideas, tests, or creative concepts per the 90-day strategy plan

Lead or contribute to quarterly brainstorming/ideation sessions

What We’re Looking For

Strong written and verbal communication skills

Proven experience developing and leading marketing strategies across multiple clients or campaigns

Experience owning results and making strategic decisions, not just executing tasks

Strong understanding of marketing strategy, campaigns, and performance analysis

Experience with web analytics tools and data-informed decision making

Ability to identify key performance indicators and measure success across campaigns

Experience creating, managing, and optimizing marketing budgets across campaigns

Ability to allocate budget across channels and adjust strategy based on performance and ROI

Creative, innovative, and idea-driven mindset

Strong ability to think conceptually and connect ideas to execution

Confidence leading client conversations and guiding direction

Ability to manage multiple clients and priorities effectively

Strong problem-solving skills and ability to think critically

Curious, insightful, and observant approach to strategy and performance

Proactive mindset with strong ownership and follow-through

Comfortable making decisions and driving outcomes

Ability to operate in a fast-paced environment

Bachelor’s degree in marketing, business, communication, or related field OR equivalent experience

Proficient with Google Suite and general technology

Details

Full-time, Standard working hours are 8:00 AM to 5:00 PM Central Time (CT), Monday through Friday.
Salary: $55,000–$65,000 (based on experience)
Paid vacation after 90 days
Birthday PTO
Health, dental, and vision insurance
IRA with employer contribution

Why Lemon Seed

We’re a marketing agency focused on helping home service companies grow, including industries like HVAC, plumbing, electrical, roofing, and more.