Media Associate
FanDuel is a leading mobile gaming company, seeking a Casino Media Associate to support the in-house social team in campaign planning, execution, optimization, and reporting for the US Casino Business. The role involves managing day-to-day campaign operations and collaborating with various teams to ensure successful campaign performance.
Responsibilities
- Support the planning, build, launch, and optimization of paid social campaigns across key platforms (Meta, TikTok, Snapchat, Reddit, X)
- Assist with campaign trafficking and QA, ensuring accuracy across ad specs, targeting, tracking, and creative setup
- Support ongoing creative, audience, and tactical testing across the funnel, helping implement test plans and document results
- Monitor campaign pacing and performance against core KPIs (e.g., CPA, ROAS, CTR, conversion rate)
- Assist in analyzing performance data and identifying insights to inform optimizations and future testing
- Contribute to weekly, monthly, and competitive reporting, helping summarize performance, key learnings, and next steps
- Support process development for reporting, documentation, and budget pacing to improve efficiency and consistency
- Assist with daily and weekly budget pacing and campaign delivery across platforms
- Support forecast inputs and spend tracking in partnership with senior team members
- Help ensure accurate tagging, attribution, and data collection across platforms and measurement tools (e.g., AppsFlyer)
- Collaborate with platform representatives to stay informed on best practices, new formats, and innovation opportunities
- Stay up to date on platform updates and emerging paid social trends, bringing forward ideas and recommendations
- Work cross-functionally (Analytics, Creative, Finance, etc.) in a fast-paced environment to support strong execution and performance outcomes
Skills
- 1-2+ years of hands-on paid media experience with a focus on paid social
- Practical experience working within major social platforms (Meta, TikTok, Snapchat, Reddit, X)
- Solid understanding of paid social fundamentals, including targeting, bidding, creative testing, placements, tagging, and reporting
- Strong analytical and communication skills, with the ability to translate data into clear, actionable insights
- Highly detail-oriented, coachable, proactive, and collaborative, with the ability to thrive in a fast-paced environment
- Curiosity and enthusiasm for digital marketing, social innovation, and emerging platform trends
- Familiarity with optimizing campaigns toward performance goals such as CPA and ROAS is a plus
- Exposure to mobile attribution and measurement tools (e.g., AppsFlyer, Adjust, Kochava, or similar) is a plus
Benefits
- We offer amazing benefits above and beyond the basics.
- We have an array of health plans to choose from (some as low as $0 per paycheck) that include programs for fertility and family planning, mental health support, and fitness benefits.
- We offer generous paid time off (PTO & sick leave), annual bonus and long-term incentive opportunities (based on performance), 401k with up to a 5% match, commuter benefits, pet insurance, and more.
- This role may offer the following benefits: medical, vision, and dental insurance; life insurance; disability insurance; a 401(k) matching program; among other employee benefits.
- This role may also be eligible for short-term or long-term incentive compensation, including, but not limited to, cash bonuses and stock program participation.
- This role includes paid personal time off and 14 paid company holidays.
- FanDuel offers paid sick time in accordance with all applicable state and federal laws.
Company Overview