Media Buyer for CPG Brand (Food / Retail + eCommerce)

Overview

We’re looking for a performance-driven media buyer to help scale a fast-growing consumer packaged goods (CPG) brand in the food space.

Lakewatcher Farms is a Kentucky-based producer of pasture-raised, non-GMO chicken, sold through:

Retail partner locations (via in-store freezers)

Direct-to-consumer channels (shipping + local delivery)

We are not a generic food brand. Our positioning is built around:

Animal welfare (daily pasture rotation)

Premium quality (air-chilled processing)

Strong brand narrative and visual identity

We already have:

Content production handled internally (photo/video assets)

Organic presence (including a large Instagram audience)

Retail expansion underway

What we do not have is a strong paid acquisition engine.

That’s where you come in.

What We Need:

We need someone who can own paid media performance, not just “run ads.”

Your responsibilities:

Build and manage campaigns on Meta (Facebook/Instagram) primarily

Develop and test ad angles, hooks, and offers

Turn raw content into high-performing ad creatives

Optimize for:

Retail traffic (geo-targeted ads near store locations)

Direct-to-consumer purchases (shipping + local delivery)

Set up and manage:

Campaign structure

Retargeting funnels

Budget allocation and scaling strategy

Provide clear reporting tied to ROI, not vanity metrics

What Success Looks Like

Consistent, measurable increase in:

Retail store traffic and sales velocity

Online orders (ROAS-positive)

Clear understanding of:

What creative works and why

Which audiences convert

Ability to scale spend confidently

Who You Are

Proven experience in paid media buying (Meta required)

Experience with CPG, food brands, or eCommerce strongly preferred

Understands offer creation, not just targeting

Comfortable working with founder-led brands

Data-driven, but also creative

Bonus if you:

Have run local/geo-targeted campaigns

Have experience driving in-store retail demand

Understand subscription or repeat purchase models

Important Notes

We already have someone handling content posting and basic social media management

This role is focused on paid growth and performance

We prefer US-based talent, but will consider strong candidates elsewhere

This will start part-time but can scale quickly if results are there

Check us out on Instagram!

instagram.com/lakewatcherfarms

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