Media Planner
ad+one is a growing global media agency in NYC seeking a talented Integrated Media Planner with solid digital planning expertise. The role involves managing media planning, buying, and performance reporting while supporting budget management and developing integrated media plans.
Responsibilities
- Manage day-to-day media planning, buying, and performance reporting
- Assist in developing integrated media plan recommendations across tactical and custom activations aligned to client goals
- Support budget management, flowcharts, and campaign pacing to ensure accuracy and alignment with client objectives
Skills
- Minimum of 1+ years media planning experience; digital experience required including Digital (Search, Social, Programmatic, Video, Content, Display)
- Experience in digital planning including trafficking, reporting, and optimization recommendations
- Assist in developing integrated media plan recommendations across tactical and custom activations aligned to client goals
- Support budget management, flowcharts, and campaign pacing to ensure accuracy and alignment with client objectives
- Strong leadership and problem-solving skills
- Dependable, proactive, detail-oriented, excellent attendance
- Ability to balance multiple assignments and set priorities
- Excellent verbal and written communication
- Demonstrate excellent analytical skills
- Familiarity with media tools such as Google Analytics, DoubleClick/DFA, Google Data Studio, Prisma, or similar platforms
- Strong Microsoft Excel skills are a must
Company Overview