Merchant Management & Community Lead

We are looking for an experienced Merchant & Community Leader to drive supply-side growth, merchant ecosystem development, and community culture at scale.

This role goes beyond traditional merchant acquisition — you will be responsible for building a sustainable supply ecosystem, managing merchant lifecycle end-to-end, and fostering a strong, engaged community that reinforces marketplace growth.

• Own and manage the full merchant (seller) lifecycle, including onboarding, activation, growth, dormancy, and reactivation, to drive sustained engagement and GMV growth

  Build and optimize merchant operations frameworks, including segmentation and tiered management strategies to improve supply quality

  Lead merchant acquisition and onboarding initiatives, developing scalable channels to source sellers (e.g., platform migration, partnerships, community/referral programs)

  Manage a large-scale supply side with 10,000+ active merchants, ensuring healthy ecosystem growth and supply diversity

  Design and cultivate a strong merchant community, including culture building and cohort-based (circle/layered) operations to increase engagement and retention

  Establish merchant growth programs, including training, enablement tools, incentives, and traffic support

  Collaborate cross-functionally with product, data, and marketing teams to improve merchant experience and platform efficiency

  Drive international expansion efforts, including multi-language and multi-region merchant strategies

• Proven experience in a marketplace environment, with hands-on exposure to buyer operations, merchant/seller operations, and/or community operations

  Strong understanding of the merchant lifecycle (Onboarding to  Activation to Growth to  Dormancy to  Reactivation)

  Experience managing 10,000+ active merchants on the supply side

  Demonstrated success in merchant acquisition and scaling supply, including identifying and building sourcing channels

  Solid experience in community building and cohort-based operations; proven ability to foster engagement and loyalty

  Not limited to brand marketing or traditional B2C BD; strong platform and supply-side operations mindset required

  Bilingual in English and Chinese, with exposure to international markets or global operations

  Strong analytical and strategic thinking skills, with a data-driven approach to decision-making

  Self-starter with the ability to learn and apply AI tools to improve operational efficiency

• Experience in cross-border e-commerce or global marketplace platforms

  Track record of building merchant or community systems from 0 to 1

  Familiarity with AI applications in operations (e.g., automation, content generation, merchant enablement tools)