Outbound Setter Manager
Position Overview
The Outbound Setter Manager will be responsible for owning and scaling WarriorBabe's outbound sales division.
This individual will oversee outbound strategy, outbound team performance, AI-powered lead engagement systems, process optimization, reporting, training, accountability, and future team growth.
You will work closely with Sales Operations, the Inbound Setter Manager, Closer Manager, Marketing, and our Tech Integration team to ensure every lead receives the right touchpoint at the right time while maximizing opportunities throughout the customer journey.
Success in this role requires equal parts leadership, sales expertise, technology adoption, operational excellence, and relentless execution.
Key Responsibilities
Outbound Strategy & Revenue Growth
Develop and execute WarriorBabe's outbound lead engagement strategy
Identify opportunities within existing lead pools to increase appointments booked and revenue generated
Create and optimize outbound workflows, campaigns, and engagement sequences
Continuously improve contact, follow-up, reactivation, and re-engagement strategies
Establish scalable systems that increase efficiency without sacrificing personalization
Drive measurable growth in outbound-generated appointments, show rates, and sales opportunities
AI & Technology Oversight
Own the day-to-day oversight and optimization of AI-powered lead engagement systems
Collaborate closely with the Tech Integration team to improve automation, workflows, triggers, and lead routing
Monitor AI performance and identify opportunities to improve conversion and engagement metrics
Ensure technology enhances—not replaces—the human experience
Help establish best practices for balancing automation with personalized communication
Act as the primary bridge between sales operations and technology implementation
Team Leadership & Development
Lead, coach, develop, and hold outbound setters accountable to performance expectations
Recruit, hire, onboard, and train future outbound team members as the division scales
Conduct performance reviews, coaching conversations, and ongoing development initiatives
Create a culture of ownership, urgency, accountability, and excellence
Ensure team members are executing follow-up strategies effectively and consistently
Monitor daily activity metrics, quality standards, and performance indicators
Cross-Functional Collaboration
Partner daily with the Inbound Setter Manager, Closer Manager, and Sales Operations Manager
Ensure alignment across the sales division regarding KPIs, processes, reporting, and communication
Help identify bottlenecks and implement solutions quickly
Collaborate with leadership to forecast growth and staffing needs
Contribute to the continuous improvement of the customer journey from lead to enrollment
Process Optimization
Build, document, and refine scalable SOPs and workflows
Identify inefficiencies and create solutions that increase productivity
Establish reporting systems that provide visibility into team and pipeline performance
Ensure processes remain organized, documented, and repeatable as the business scales
Drive continuous improvement across people, process, and technology
What We're Looking For
Required Experience
Proven success managing outbound appointment setters, SDRs, BDRs, or sales development teams
Experience building and scaling outbound sales functions
Strong understanding of CRM management, lead engagement strategies, and pipeline development
Demonstrated ability to improve performance through systems, accountability, and coaching
Experience working in high-volume, high-performance sales environments
Strong operational and analytical mindset
Preferred Experience
Experience leveraging AI and automation within sales environments
Experience working within fitness, health, coaching, high-ticket, or direct-to-consumer sales organizations
Experience partnering with technical teams to implement and optimize sales technology
Familiarity with HubSpot and modern sales engagement platforms
Experience building teams from the ground up
Who You Are
You are a builder, not a maintainer.
You thrive in fast-moving environments where expectations are high.
You understand that leadership starts with ownership.
You are comfortable getting into the weeds while simultaneously thinking strategically.
You have a strong sense of urgency and execute without needing constant direction.
You believe technology should support relationships (not replace them).
You know how to balance data, process, people, and performance.
You lead from the front and are willing to do the work alongside your team.
Compensation
Base Salary: $70,000–$90,000 annually, depending on experience
Performance-based bonus structure
Commission opportunities tied to team and division performance
On-Target Earnings (OTE): $100,000–$150,000+ annually
Additional Expectations
This is not a traditional 9-to-5 leadership position.
Our business operates seven days per week, and our leaders are expected to remain connected to their teams, their numbers, and their responsibilities. While flexibility exists in a remote environment, success in this role requires responsiveness, accountability, availability, and a genuine commitment to building something meaningful.
We are looking for someone who embraces the grind, loves developing people, thrives in high-performance environments, and is excited about helping WarriorBabe reach its next stage of growth.
If that sounds like you, we'd love to hear from you.