Paid Media Manager – Performance Marketing

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Paid Media Manager – Performance Marketing
Location
Remote (LATAM or Europe preferred)
Time Zone
US Time Zones (EST–PST)
Role Overview
We are seeking a highly analytical and experienced Paid Media Manager to join a fast-growing, US-based wellness brand's performance marketing team. This is a full-time, hands-on, execution-focused role requiring a strong command of data, a structured approach to experimentation, and the ability to operate with autonomy in a fast-paced, compliance-driven environment.

The ideal candidate brings deep expertise in Meta Ads, a proven track record of driving new customer acquisition at scale, and the analytical rigour to translate campaign data into actionable decisions.

Key Responsibilities
Own and manage paid media campaigns across Meta Ads, Google Ads, and additional channels including Snapchat and YouTube

Monitor daily campaign performance and implement optimisations including bid strategy adjustments, audience refinements, budget reallocations, and creative testing

Design and execute structured A/B testing frameworks across creatives, audiences, and landing pages to continuously improve CAC and new customer ROAS

Analyse and reconcile in-platform data against back-end sales data to ensure attribution accuracy and reporting integrity

Collaborate with the creative team to brief, request, and evaluate ad creatives based on performance data

Rebuild and scale Google Ads Search campaigns and support Merchant Center approval for Shopping ads

Work closely with the data team to maintain and improve performance dashboards and reporting infrastructure

Navigate platform compliance requirements specific to the industry, ensuring all campaigns adhere to policy restrictions

Identify performance gaps and proactively recommend strategic adjustments to the Head of Paid Media

Required Qualifications
Demonstrated hands-on paid media experience with proven ownership of Meta Ads campaigns

Proven track record of driving new customer acquisition with measurable improvements in CAC and ROAS

Strong experimental mindset with experience designing, running, and documenting structured ad tests

Proficiency in Google Ads including Search, Display, and Performance Max

Experience with attribution tools such as Triple Whale, Northbeam, or similar platforms

Advanced proficiency in GA4, Google Tag Manager, and performance reporting tools

Ability to identify and resolve discrepancies between platform data and back-end sales data

Highly organised, self-directed, and comfortable operating in a lean, remote team environment

Strong written and spoken English with a clear, professional communication style

Must have prior remote work experience, be fluent with remote collaboration tools and platforms (such as Slack, Zoom, Google Workspace, Asana, or similar), and have ideally worked with US or UK-based companies. Applications without this experience will not be considered.

Preferred Qualifications
Experience working in regulated or restricted advertising categories

Familiarity with Merchant Center and Google Shopping

Experience with creative performance metrics such as hook rate, hold rate, and thumb-stop ratio

Background in DTC or e-commerce performance marketing

Tools & Technology
Meta Ads Manager

Google Ads (Search, Display, Performance Max)

Google Analytics 4 (GA4) & Google Tag Manager

Triple Whale, Northbeam, or similar attribution platforms

Google Merchant Center

Google Workspace

Slack, Zoom, and other remote collaboration tools

Please NOTE
It is crucial that you complete the application form in full. As part of the application process, you will be required to record a video. If your application is successful, you will receive an email confirming next steps—the video is the first step of the interview process. If you do not record a video, we will not be able to consider you for ANY open roles.
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