Paid Social Creative Specialist (REMOTE)

The Paid Social Creative Strategist owns the performance and direction of creative across paid social campaigns.

This role is responsible for translating data into clear creative strategy-defining what creative should be produced, why it will perform, and how it should be tested. You will proactively analyze performance, identify trends, and build structured creative testing roadmaps that drive measurable improvement.

Working closely with Paid Social Strategists, Creative teams, and Data teams, this role ensures that creative is not only executed effectively, but continuously optimized to improve business outcomes.

This is an ideal role for someone who is both analytical and strategic, with a strong understanding of performance marketing and a passion for creative testing.

What You'll Own

Creative performance insights and analysis

Creative testing roadmap and experimentation strategy

Creative direction (hooks, formats, messaging, concepts)

Campaign-level creative strategy aligned to funnel stages

Creative input into reporting and client narratives

Core Responsibilities

Creative Strategy & Direction

Translate performance data into clear creative direction (hooks, angles, formats, concepts)

Define creative strategy for campaigns (e.g., promotions, seasonal moments, launches)

Align creative to funnel stages (prospecting, retargeting, retention)

Recommend asset mix (static, video, UGC, etc.) based on performance trends

Reduce reliance on Paid Social Strategists for creative decision-making

Creative Performance Analysis

Proactively analyze creative performance using platform data and internal tools

Identify trends across assets, audiences, and formats-not just individual ad performance

Partner with Data teams to uncover scalable insights across accounts

Deliver ongoing insights: what's working, what's not, and what to test next

Creative Testing & Roadmap Ownership

Own and maintain the creative testing roadmap

Define testing priorities (hooks, messaging, formats, offers, etc.)

Ensure structured testing frameworks are consistently executed

Track results and translate learnings into future creative strategy

Planning & Execution Support

Own the creative portion of campaign briefs and production requests

Build structured creative plans for campaigns and testing cycles

Ensure creative output aligns with strategic direction and testing goals

Collaborate with Creative teams to bring concepts to life effectively

Reporting & Insights

Contribute to monthly and quarterly reporting with insight-led narratives

Partner with Data teams to identify and communicate creative trends at scale

Present clear, actionable recommendations-not just performance metrics

Support client-facing materials with creative insights and strategic direction

Meetings & Collaboration

Participate in internal and client calls, contributing creative insights and recommendations

Own the creative portion of agendas and discussions

Collaborate cross-functionally with Paid Media, Creative, and Data teams

Ongoing Optimization

Develop and maintain creative playbooks for each client

Document learnings to inform future strategy and scaling opportunities

Continuously refine creative approach based on performance data and testing outcomes

Success Looks Like

Creative strategy is proactive, not reactive

Testing is structured, consistent, and insight-driven

Creative performance improves through clear iteration cycles

Teams have clarity on what creative to produce and why

Insights translate directly into better-performing campaigns

Requirements

3–5 years of experience in paid social, performance creative, or growth marketing

Strong understanding of performance creative and conversion-focused marketing

Experience analyzing creative performance and identifying actionable insights

Ability to translate data into clear creative direction

Strong copywriting and messaging skills

Experience working with cross-functional teams (media, creative, data)

Nice to Have

Experience with creative testing frameworks and experimentation

Familiarity with tools like Motion, Meta Ads Manager, TikTok Ads Manager

Experience in DTC or performance-driven environments

Not Responsible For

Media buying, budgeting, or pacing decisions

Full account strategy ownership (Paid Social Strategist leads)

Direct management of creative production teams