Paid Social Specialist

Dealership:

Lithia & Driveway | Paid Social Specialist

Location: Remote, 8:00am -5:00pm

Compensation: The full salary range for this position is $40,000 -$60,000 annually. The anticipated starting pay is ($40,000-50,000), determined by factors such as skills, experience, and organizational considerations. Final compensation will be established through the interview process in accordance with applicable pay equity and transparency laws.

Lithia & Driveway (LAD) is one of the largest global automotive retailers providing a wide array of products and services throughout the ownership lifecycle with a vision to modernize personal transportation solutions wherever, whenever, and however consumers desire. With a mission of "Growth Powered by People," we are propelled by our colleagues and preferred by our customers, making Lithia & Driveway the leading automotive retailer in each of our markets. Our success is fueled by four core values: earning customers for life, improving constantly, taking personal ownership, and having fun.

Our entrepreneurial, high-performance culture sets us apart, and our philosophy is straightforward: assemble a team of passionate individuals and cultivate an environment that empowers colleagues to excel. We’d love to have you join us on our journey!

The Paid Social Specialist is responsible for creating and managing all internal paid social media marketing campaigns. This individual will work with our stores to build social media strategies as well as manage the administering of shared pixels and catalogs with third-party partnerships.

What You'll Do

Set up and manage paid social ads for Facebook, Instagram and other potential platforms

Research and create specific audiences for more granular targeting in each ad set

Monitor and optimize campaigns on a daily, weekly, and monthly basis by analyzing performance data, forming hypothesis and testing new approaches.

Establish workflow for new ad insertions through project management software

Identify high- and low-performing stores based on established KPI’s

Provide store-specific reporting on an established frequency or on request

Assist in the development and automation of scorecard reporting

Setup new pixels and catalogs for new accounts

Administration of Facebook Business manager assets

What You'll Bring

Strong attention to detail

Sense of urgency

Excellent communication

Experience with data analysis and various reporting tools

Facebook Business Manager experience

Bachelor’s degree preferred

We offer best in class industry benefits:

Competitive pay

Medical, Dental and Vision Plans

Paid Holidays & PTO

Short and Long-Term Disability

Paid Life Insurance

401(k) Retirement Plan

Employee Stock Purchase Plan

Lithia Learning Center

Vehicle Purchase Discounts

Wellness Programs

High School graduate or equivalent, 18 years or older required. We are a drug free workplace. We are committed to equal employment opportunity (regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status). We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.