Partner Marketing Manager, Platforms (Scaled Program)
Who we are
About Stripe
Stripe is a financial infrastructure platform for businesses. Millions of companies—from the world's largest enterprises to the most ambitious startups—use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone's reach while doing the most important work of your career.
About the team
This role is not a traditional co-marketing position. Where other partner marketers build 1:1 joint marketing plans with a named portfolio, you'll design, build, and operate the programs that serve the broader platform partner ecosystem—scalably, measurably, and through the field teams (CSMs and AEs) who are closest to our partners.
You'll own the scaled partner program benefits for platforms: growth advisory workshops, market development funds (MDF), and the frameworks that connect partners to these benefits at the right moment in their journey. You'll define what "good looks like" for a platform that is actively growing with Stripe—and build the machinery to get hundreds of partners there.
This is an early, high-ownership role. You'll shape how Stripe invests in and supports the platform partner ecosystem at scale.
What you'll do
Responsibilities
Design and scale partner program benefits
Drive platform engagement through scaled channels
Manage MDF utilization and ROI
Lead cross-functional program execution
Listen and translate partner needs
Design and scale partner program benefits
Own the design, development, and continuous improvement of scaled program benefits within the Stripe partner program—including growth advisory workshops and market development funds (MDF)
Build the curriculum and content for growth advisory workshops (e.g., distribution strategies, user acquisition strategies, product-led growth, monetization, go-to-market best practices), working with PMM to embed Stripe marketing recommendations directly into workshop content
Create scalable frameworks that allow platform partners at different tiers and stages to access program benefits in a repeatable, operationally efficient way
Define success metrics for each program benefit and build measurement infrastructure to track partner engagement, workshop completion, and downstream growth outcomes
Drive platform engagement through scaled channels
Work through CSMs and AEs—not directly with every partner—to deploy program benefits at scale. Design the enablement, toolkits, and playbooks that allow field teams to identify, nominate, and deliver workshop experiences to the right platform partners
Build and maintain feedback loops between field teams and the programs function so that platform needs are continuously surfaced and actioned
Define engagement triggers: what signals (product adoption, growth stage, pipeline activity) indicate a partner is ready for a specific program benefit
Partner with the platform audience marketer to build journeys that connect platforms with the right benefits
Manage MDF utilization and ROI
Own the budget for scaled MDF benefits across the platform partner ecosystem, including investment criteria, allocation frameworks, utilization tracking, and reporting
Ensure MDF is used effectively—not just claimed—by building approval workflows, partner guidance, and outcome reporting requirements
Track and demonstrate ROI: measure the growth impact on platforms that have completed a workshop or utilized MDF, and share learnings to sharpen program design over time
Lead cross-functional program execution
Partner with Platform Partnerships and Platform Sales to align program benefits to commercial priorities and pipeline opportunities. Ensure the partner program is a lever for sales, not an afterthought
Collaborate with Platform Partnerships on cross-functional growth strategies that inform workshop topics
Work closely with the CSM organization to design deployment mechanisms, train CSMs on workshop facilitation, and build the feedback loops that keep programs relevant
Partner with PMM to develop the marketing playbooks and frameworks that power workshop content, ensuring recommendations are grounded in Stripe product positioning and evidence
Listen and translate partner needs
Build systematic ways to understand what platform partners actually need from the program—through feedback surfaced by CSMs and AEs, partner surveys, usage data, and workshop debrief analysis
Synthesize partner feedback into a prioritized backlog of program improvements, new benefit ideas, and gaps to address
Act as the internal voice of the platform partner within the programs function: advocate for partner needs in discussions with PMM, Sales, and product teams
Who you are
We're looking for someone who meets the minimum requirements to be considered for the role. If you meet these requirements, you are encouraged to apply. The preferred qualifications are a bonus, not a requirement.
Minimum requirements
5–8 years of B2B marketing experience, with meaningful time in partner marketing, channel marketing, or a scaled program or partner programs role
Scaled program builder: you've designed and operated programs that work across many partners simultaneously—not just managed a portfolio of 1:1 co-marketing relationships
Indirect engagement model fluency: you have experience building programs that deploy through field teams (CSMs, AEs, channel managers) rather than directly, and you understand the enablement and playbook work that requires
Commercially minded: you understand how platform businesses think about user acquisition, growth economics, and marketing ROI—and you connect Stripe program benefits to those business outcomes
Budget and operations ownership: you've managed marketing budgets, MDF programs, or channel incentive structures with measurable ROI accountability
Preferred qualifications
Experience in a SaaS, fintech, developer platform, or marketplace ecosystem
Familiarity with partner portal infrastructure, MDF platforms, or channel incentive tools
Experience designing and facilitating content-led or workshop-style partner engagement
Comfort operating in early-stage programs where you're building the playbook as you go