Performance-Based Marketing Lead, Lead Generation Specialist

Company Description

The Heart-Centered Leadership Institute empowers leaders, executives, and entrepreneurs to reignite their passion and create fulfilling careers and work environments. Guided by Dr. Nore Salman, a Doctor of Psychology and experienced Executive Coach, the institute offers a transformational approach combining self-mastery, strategic career planning, practical execution, and accountability coaching. With a focus on self-discovery and overcoming mental roadblocks, the institute fosters self-awareness, emotional intelligence, and the ability to lead with purpose. The goal is to help individuals transition from surviving to thriving in their careers and lives.

Performance-Based Marketing Lead / Lead Generation Specialist (Remote)

Role Overview

We are seeking a results-driven Performance-Based Marketing Lead / Lead Generation Specialist to own and scale our lead generation efforts across digital channels. This is a fully remote role for someone who thrives in a performance-based environment and takes full ownership of outcomes.

This role is responsible for creating, executing, optimizing, and analyzing high-impact lead generation campaigns, with a strong focus on conversion, efficiency, and measurable results. You will work cross-functionally to align marketing initiatives with business goals while continuously refining strategies that drive qualified leads and sustainable growth.

Key Responsibilities

• Design, execute, and optimize performance-based lead generation campaigns across digital channels

• Analyze campaign performance, interpret data, and translate insights into clear, actionable optimization strategies

• Own testing, iteration, and funnel optimization to improve conversion rates and lead quality

• Develop and manage email marketing campaigns, including lead nurturing, segmentation, and performance tracking

• Build, manage, and optimize WordPress landing pages and lead capture flows

• Plan, support, and execute webinars as a lead generation channel, including registration funnels, email sequences, and post-event follow-up

• Collaborate with cross-functional teams while maintaining strong individual ownership and accountability

• Track, report, and clearly communicate results, focusing on qualified leads, ROI, and performance metrics

• Continuously refine systems and processes to improve efficiency and scalability

Who Thrives in This Role

This role is best suited for someone who is:

• Highly independent and comfortable teaching themselves new tools, platforms, and strategies

• Naturally solution-focused, able to identify issues quickly and move directly into execution and improvement

• Direct, clear, and professional in communication

• Open to feedback and able to integrate feedback quickly into improved performance

• Comfortable working autonomously in a remote environment without requiring constant direction

• Oriented toward progress, accountability, and measurable results

• Interested in or aligned with mind-body-spirit connection, holistic care, or integrative approaches to growth and performance, and able to translate those values into thoughtful, ethical marketing

Qualifications

• Proven experience in lead generation or performance-based marketing

• Strong analytical skills and the ability to interpret data and make performance-driven decisions

• Experience managing email marketing campaigns and understanding engagement and conversion metrics

• Familiarity with WordPress, including landing pages, forms, and basic optimization

• Experience supporting or running webinars as a marketing and lead generation channel

• Knowledge of performance testing, optimization strategies, and success metrics

• Proficiency with digital marketing platforms and tools is a plus

• Bachelor’s degree in Marketing, Business, Analytics, or a related field

• Ability to work efficiently in a remote setting while managing multiple priorities

Apply tot his job