Performance Marketing Expert (Meta Ads) – Creative Testing + Scaling (Advance Ad Management)

I’m looking for a high-level performance marketer who specializes in Facebook/Instagram ads and understands creative testing, not just ad setup.

This is NOT a basic ads management role. I need someone who can think strategically and help build a system to test, identify, and scale winning creatives.

Scope:

- Build and manage Meta ad campaigns (Facebook/Instagram)

- Develop structured creative testing (multiple angles, hooks, variations)

- Identify winning creatives and scale them

- Optimize for leads and conversions (not vanity metrics)

- Work with funnels (GoHighLevel or similar)

Initial Plan:

- Start with 6–8 creatives focused on one core offer

- Test quickly, kill losers, and iterate weekly

- Expand into more variations and scaling once winners are identified

What I’m looking for:

- Proven experience running and scaling Meta ad campaigns

- Strong understanding of direct response marketing

- Ability to think in terms of cost per lead, conversions, and ROI

- Experience with creative testing frameworks (not just boosting posts)

Please include:

- Examples of campaigns you’ve run

- Results (CPL, CPA, ROAS, etc.)

- Your approach to testing creatives and scaling winners

If this is a good fit, I’m looking for a long-term relationship.

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