Performance Marketing Manager

About LiveFlow

We are building the next-generation accounting and finance platform to enable lean finance teams to run massive enterprises.

We have raised over $21M from top-tier investors including: YC, YC Continuity, Valar Seedcamp, WndrCo, Moonfire, Bradley Horowitz (VP Product, Google) and more.

We are helping thousands of companies to streamline their financial workflows and we have hundreds of 5/5 ratings on G2.

Our founding team previously worked at Europe's fastest growing fintech, Revolut.

About the Role

We're looking for a Performance Marketing Manager to lead our multi-channel performance marketing strategy across paid search, paid social, direct mail, creative experimentation, and more.

Your mission is to drive qualified signups and demo requests while building brand awareness among finance leaders. This is an IC role reporting directly into the founding team. You'll be our first dedicated performance marketing hire — so you should be equal parts analytical and creative, and comfortable building the playbook.

What You'll Do

Own multi-channel performance marketing: paid search, paid social, direct mail

Build and scale brand awareness campaigns targeting finance & accounting teams

Identify and test new channels — always looking for the next scalable lever

Brief, test, and iterate on ad creative and landing pages with our design team

Manage budgets against CAC and ROAS targets — scale what works, cut what doesn't

Set up tracking, attribution, and reporting across all channels

Run structured experiments on copy, creative, audiences, and bidding strategies

Monitor competitive activity and spot new opportunities

What We're Looking For

3–6 years managing multi-channel performance marketing for a B2B SaaS company

Proven track record driving measurable pipeline, not just clicks and impressions

Deep proficiency in Google Ads, Meta Ads Manager, and ideally LinkedIn and Twitter

Highly analytical

Highly creative; you can write or brief compelling copy for a finance audience

Experience with or curiosity about non-digital channels like direct mail and affiliates

Strong grasp of conversion tracking, UTM structures, and multi-touch attribution

Comfortable in a fast-moving startup where you'll build processes from scratch

Bonus Points

Experience marketing to finance teams, CFOs, or accounting professionals

Familiarity with HubSpot, Salesforce, Clay, or similar platforms

Experience with landing page optimization and CRO

You've been an early marketing hire at a startup before

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