Performance Marketing Manager (Paid Ads)

Role Overview
America & Beyond is looking for a highly execution-focused Performance Marketing Manager to own and scale paid growth across Meta, Google, and TikTok Shop GMV Ads for our D2C ecommerce business. This is a high-ownership role for someone who understands ecommerce growth at scale, creative testing, attribution, and profitable customer acquisition. We are looking for a hands-on operator who can personally manage campaigns, identify growth opportunities quickly, and drive measurable business impact — not someone who only manages agencies or presents strategy decks.

The ideal candidate thrives in a fast-paced D2C environment and understands the balance between aggressive scaling, profitability, inventory management, and brand growth. Ideal Candidate
Mandatory 4-6+ years of hands-on performance marketing experience for D2C/ecommerce brands

Strong fashion/apparel ecommerce experience is mandatory

Strong hands-on expertise in:
Meta Ads

Google Ads

TikTok Shop GMV Ads

Experience managing $50K–$500K/month ad spend in the US market - This is mandatory

Strong understanding of:
attribution

blended metrics

ecommerce profitability

scaling paid media profitably

Experience with Shopify and GA4 is mandatory

Experience with attribution tools such as Triple Whale, Northbeam, or Hyros is preferred

Strong understanding of ecommerce funnels and customer behavior

Strong creative instinct for fashion/lifestyle advertising

Ability to move quickly, test aggressively, and make data-driven decisions

Key Responsibilities
Own and scale Meta Ads, Google Ads, and TikTok Shop GMV Ads end-to-end

Personally manage campaign execution, optimization, testing, and scaling

Manage and optimize monthly ad budgets efficiently

Build and execute full-funnel paid acquisition strategies:
Prospecting

Retargeting

Retention

Drive profitable website revenue growth through improved:
MER

blended ROAS

CAC

CVR

AOV

Work closely with creative teams to:
test hooks

scale winning creatives

improve CTR

manage ad fatigue

develop UGC-focused ad strategies

Analyze daily performance data and identify scaling opportunities quickly

Collaborate with merchandising, retention, and website teams to improve conversion and customer journey

Align ad spend with inventory availability, bestselling SKUs, and operational constraints

Manage landing page testing and conversion optimization initiatives

Coordinate with agencies, freelancers, and creative partners where required

Maintain clear daily/weekly reporting and forecasting

Key Metrics You Will Own
Paid Channel Revenue

MER (Marketing Efficiency Ratio)

Blended ROAS

CAC / New Customer Acquisition

Conversion Rate (CVR)

Average Order Value (AOV)

Contribution Margin Performance

Landing Page Performance

Creative Performance Metrics

Work Setup
Fully remote role

Must be comfortable working in a fast-paced D2C environment

Availability for overlap with India team and USA/EST working hours required

Regular performance reviews and KPI accountability

Culture Fit
We are looking for someone with:
Strong ownership mentality

High accountability

Fast execution

Problem-solving mindset

Commercial thinking

Attention to detail

Comfort operating in a fast-moving environment

This role is best suited for someone who enjoys building, scaling, testing, and taking ownership of growth outcomes.