Performance Marketing Manager with German
Who we are:
Patient21 is a fast-growing health-tech company building software solutions for dental practices across Germany. We combine a SaaS product suite used by hundreds of practices with an expanding network of our own dental clinics — which means our marketing spans B2B software acquisition and B2C patient growth at the same time. We are looking for a Performance Marketing Manager to own our paid media strategy and execution across channels.
You will be responsible for planning, managing, and optimizing campaigns that drive both software leads and clinical patient acquisition — with the autonomy to build towards a scalable, data-driven acquisition engine. This is a hands-on role with strategic scope. You will work closely with the Marketing, Product, and Sales departments, as well as the clinics themselves.
You will have visibility into the full-funnel performance.
Our offer:
Ownership of a meaningful paid media budget with direct business impact
Access to a dedicated BI team and clean data infrastructure — so your decisions are grounded in numbers, not guesswork
A collaborative, low-bureaucracy environment where good ideas move fast
Room to grow as the team and company scale
Option to work from home
Our offer:
Your mission:
Plan, execute, and optimize paid campaigns across Google Ads, Meta, and other relevant platforms
Own budget management, pacing, and performance reporting across channels
Develop testing frameworks for creative, copy, audiences, and landing pages
Setup and maintain clean tracking and attribution across campaigns (GA4, pixels, UTMs)
Translate performance data into clear insights and recommendations for stakeholders
Stay ahead of platform changes, industry trends, and new channel opportunities
Collaborate with internal teams on creative briefs, landing pages, and campaign strategy
Your mission:
Your talent:
2–5 years of hands-on performance marketing experience, ideally in a SaaS or digital health environment
Strong command of Google Ads (Search, Performance Max, Display) and Meta Ads
Solid understanding of tracking, attribution, and marketing analytics
Data-driven mindset with the ability to communicate results clearly to non-technical stakeholders
Native or near-native German — you write copy, you know the market
Comfortable working independently and managing priorities in a fast-moving environment
A bias for experimentation and iteration — you're always testing something, whether it's a new bidding strategy, an automation, or a smarter workflow
Bonus: experience running multi-location or local campaigns, ideally across a distributed network of physical sites
Your talent:
Are you ready for your next career step?
About us
We are growing and excited to meet you to join us on our mission. Let's revolutionize health care together!