Performance Media Buyer & Creative Strategist (Remote)

Performance Media Buyer & Creative Strategist - Remote (Full Time)
Drive ROAS. Launch Creatives. Scale Fast.

About SimplyGood

SimplyGood (www.simplygood.sg) is Southeast Asia’s leading eco-friendly home care brand. We make sustainable living easy with plastic-free, waterless cleaning products that reduce carbon emissions and household waste. With our hero product - Laundry Detergent Sheets - we’re scaling aggressively through paid performance marketing, creative-led growth, and storytelling.

Role Summary

We're looking for a Performance Media Buyer & Creative Strategist who is both data-obsessed and story-driven. You will manage paid ads across Meta and lead the creation and testing of high-performing paid ad creatives. You’ll work alongside a remote team of video editors and UGC creators, powered by AI tools like ChatGPT, Atria, AI Ad Creatives to scale testing velocity and performance

Key Responsibilities:

1. Media Buying & Paid Ads Campaign Management

Launch and manage all paid media campaigns across Meta (Facebook/Instagram)

Plan, launch, and optimize campaigns across TOF, MOF, and BOF

Monitor and adjust bids, budgets, targeting, and placements daily

Run A/B tests on ad copies, angles, campaign & bidding strategies (ASC+, CBO, ABO,..) , audience segments, placements, ..

Optimize for ROAS, CAC, CTR, CPC, and conversions.

2. Ad Creative Strategy & Scripting

Research industry trends, audience behavior, and competitors’ best-performing ad creatives to refine SimplyGood’s approach

Create hooks, ad angles, creative briefs & video scripts that convert cold traffic into customers

Write briefs for UGC creators and video editors with clear structure, emotional triggers, and CTA.

Analyze creative performance and rapidly A/B test & iterate based on hold rates, CTR, and ROAS.

Maintain 10+ creative tests/week across channels and funnel stages (Static & Reels)

Develop high converting static ads (60% Reels & 40% Static)

Use tools like ChatGPT to ideate, iterate, and optimize creative angles

3. Performance Analysis & Reporting

Analyze performance metrics: ROAS, CAC, CTR, CPC, CVR, Frequency

Identify winning creatives and angles, and scale them aggressively

Deliver weekly performance insights, creative learnings, and next tests

Maintain ad naming conventions, data hygiene, and dashboards

Spot winning patterns and double down on high-leverage assets and audiences.

Recommend scaling decisions, budget reallocations, and creative refresh strategies.

Requirements

• 4- 5 years running Meta Ads (Facebook/Instagram) for DTC/ eCommerce brands

• Strong experience with Ad creative strategy & testing frameworks

  Proven ability to hit ROAS/CAC targets with performance-led creatives

  Strong understanding of ad psychology, funnel strategies, and storytelling

  Comfortable writing hooks, headlines, and ad scripts for TOF/MOF/BOF

  Fluent in English and confident writing performance-driven copy

  Experience working with UGC creators, video editors, or influencer content

  Familiar with ChatGPT, Jasper, or AI tools for ideation and scripting

  Why Join Us

  100% Remote | Flexible hours | Global team

  High-autonomy, performance-focused culture

  Competitive monthly salary

  Access to AI tools, UGC libraries, and creative testing systems

  Be part of a purpose-driven startup making an environmental impact

  Only applicants with media buying & creative experience will be considered. We’re not hiring just an executor - we’re hiring a thinker and a doer. Let’s scale together.