PR Specialist for Beauty Brand Launch
Seeking a PR Specialist with experience in Beauty brands to assist in launching a fits in cls product and promoting a TV show appearance.
Beauty PR & Media Outreach Specialist
Freelance / Contract Position – Remote
Generations Skincare LLC | Colorado-Based Founder-Led Skincare Brand
About Us
Generations Skincare is a Colorado-based, founder-led skincare company based in the foothills outside Denver, focused on science-forward skincare formulations, skin renewal, and luxury biotech innovation.
Unlike mass-produced skincare brands, Generations Skincare develops and markets its products in-house with a strong focus on education, thoughtful formulation, and authentic founder storytelling.
We are currently preparing for two major visibility opportunities:
The launch of EXOGLOW, a luxury biotech serum featuring saffron-derived exosomal vesicle technology
National founder visibility surrounding a feature on Inside Success TV – Women in Power
We are looking for an experienced freelance PR & media outreach specialist to help secure meaningful press opportunities, beauty editor relationships, podcast features, founder interviews, and media visibility surrounding both the EXOGLOW launch and the Women in Power feature.
This is not a “mass email blast” PR role.
We are looking for someone who understands:
Founder-led storytelling
Beauty/wellness media
Relationship-based outreach
Luxury skincare positioning
Thoughtful, personalized pitching
About EXOGLOW
EXOGLOW is a luxury biotech serum designed to support visible skin renewal, hydration, luminosity, and healthier-looking skin using advanced saffron-derived exosomal vesicle technology paired with dual-weight hyaluronic acid.
The brand positioning centers around:
Skin regeneration
Inflammation as a root cause of aging
Founder-led skincare education
Luxury meets science
Biotechnology inspired by nature
Current Founder & Media Opportunities
The founder of Generations Skincare was recently featured on Inside Success TV – Women in Power, a television feature highlighting female founders, innovators, entrepreneurs, and business leaders.
Part of this PR campaign will include leveraging:
The Women in Power feature
Founder-story interviews
Entrepreneurial media opportunities
Beauty and wellness podcast appearances
Thought leadership positioning
Cross-promotion opportunities connected to the episode and founder story
The EXOGLOW product launch and biotechnology positioning
We are looking for someone who can help maximize both:
The EXOGLOW launch visibility
The founder/media momentum surrounding the Women in Power feature
Responsibilities
You will help lead and execute outreach for:
Beauty publications
Skincare editors
Wellness media
Entrepreneurial media
Podcasts
Founder interviews
Relevant social/editorial opportunities
Responsibilities include:
Personalized media outreach to editors, writers, podcasters, and producers
Pitching both founder-story and product-innovation angles
Professional follow-up communication
Organizing outreach tracking spreadsheets
Identifying strong-fit beauty/wellness media opportunities
Assisting with sample mailer coordination when needed
Suggesting strategic PR opportunities
Helping position the founder and brand as credible voices in skincare innovation and education
Ideal Experience
We strongly prefer someone with experience in:
Beauty PR
Skincare PR
Wellness PR
Founder-led brands
Editorial/media outreach
Podcast outreach
Boutique or luxury consumer brands
Bonus if you have:
Existing beauty editor relationships
Experience securing podcast interviews
Experience pitching founder stories
Experience supporting skincare launches
Familiarity with biotech/science-forward beauty positioning
Important Notes
We are a small but growing founder-led company.
We care deeply about:
Authentic storytelling
Meaningful media relationships
Educational positioning
Long-term brand authority
Please do NOT apply if your strategy relies on:
Mass generic outreach
Automated pitching without personalization
Vanity metrics without meaningful placements
Unrealistic guarantees
We value thoughtful execution and quality relationships over volume.
Project Scope & Budget
Freelance / contractor role
Remote
Flexible hours
Initial project phase: approximately 2–4 weeks
Potential for ongoing monthly work if it’s a strong fit
Compensation
Compensation will depend on experience and proven results.
Current anticipated budget range:
Approximately $500–$1,250 total for the initial campaign/project phase
To Apply
Please include:
A brief introduction about yourself
Relevant beauty/wellness/founder-brand PR experience
Examples of brands or campaigns you’ve worked on
Any notable placements you’ve secured
Your approach to personalized outreach
Why you believe you’d be a strong fit for this project
Optional but appreciated:
Media lists
Writing samples
Pitch examples
Podcast placement examples
Beauty/wellness publication experience
About the Founder
The founder of Generations Skincare developed the brand after her own long-term struggles with skin damage and aging concerns.
The company combines:
Founder-led education
Advanced ingredient technology
Luxury skincare positioning
Authentic storytelling
Skin-confidence messaging
Science-forward skincare innovation
with a strong emphasis on helping people feel more confident in their skin.
Suggested Upwork Settings
Category:
Sales & Marketing → Public Relations
Experience Level:
Intermediate or Expert
Project Type:
One-time project (with potential ongoing work)
Location Preference: United States
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