Principal Product Manager, Growth & Retention

ABOUT THRIVE MARKET 

Thrive Market was founded in 2014 with a mission to make healthy and sustainable living easy and affordable for everyone. As an online, membership-based market, we deliver the highest quality healthy, and sustainable products at member-only prices, while matching every paid membership with a free one for someone in need. Every day, we leverage innovative technology and member-first thinking to help our over 1,600,000+ members find better products, support better brands, and build a better world in the process. We are also a Certified B Corporation, a Public Benefit Corporation, and a Climate Neutral Certified company.

Join us as we bring healthy and sustainable living to millions of Americans in the years to come.

THE ROLE

Thrive Market is seeking a Principal Product Manager to lead the strategic vision and execution for our Member Growth & Retention initiatives. Reporting into our Chief Product Officer you’ll place a key role within our Product Management team, you will oversee a portfolio of high-impact product initiatives aimed at improving acquisition, driving onboarding and engagement, and increasing long-term member retention across our e-commerce and membership experience.

This role will be central to navigating a critical chapter in our growth journey, as we address opportunities in our paid social performance and chart a path forward through innovation, experimentation, and member-first thinking. You’ll work closely with our executive team, cross-functional stakeholders, and a talented group of PMs, engineers, designers, data scientists, and lifecycle marketers to deliver measurable business outcomes and world-class user experiences.

We’re looking for a strategic thinker, customer advocate, and product leader with a strong bias for action, deep experience in growth or retention-focused consumer products, and a passion for mission-driven work.

RESPONSIBILITIES

Lead the product strategy and execution for Thrive Market’s Member Growth & Retention product portfolio, aligning closely with key business KPIs (LTV, CAC, retention rate, etc.)

Partner with Growth Marketing, Member Services, Engineering, and Data Science to identify and prioritize opportunities across converting leads to paying members, onboarding, reactivation flows, referral programs, and more

Own and evolve our experimentation roadmap — from rapid A/B testing to longitudinal LTV experiments — to drive insights that improve funnel conversion, engagement, and retention

Develop and refine our subscription offering, including pricing, value propositions, renewal journeys, and cancel flows, with a focus on customer value and sustainable business outcomes

Translate user insights, data analysis, and business needs into clear product requirements, roadmaps, and compelling stakeholder narratives

Serve as a thought partner to the executive team on how to evolve our digital experience to support our mission of making healthy and sustainable living easy and affordable

Establish product development rituals that ensure focus, alignment, and velocity across cross-functional partners

Ensure continuity and forward momentum in product development during VP-level absences or transitions

QUALIFICATIONS

8+ years of product management experience

Deep experience with freemium, subscription, or membership-based models, alongside e-commerce

Track record of optimizing top-of-funnel acquisition, activation/onboarding, and retention/engagement

Strong fluency in data — comfortable pulling your own queries, synthesizing analytics, and using both qualitative and quantitative inputs to generate insights on pain points and solutioning as part of a comprehensive product strategy

Demonstrated success in scaling growth and retention programs across web and mobile platforms

Track record of delivering measurable business impact through successfully managing full product lifecycle — from ideation through launch, learning and iteration

Excellent communicator with the ability to influence up, down, and across the organization

Experience leading cross-functional initiatives with Engineering, Design, Data Science, Member Services, and Marketing

Able to influence without authority, especially across marketing, lifecycle, and performance/growth teams

Passion for Thrive Market’s mission and a deep empathy for our members

NICE TO HAVE

Experience with LLM-powered product features, conversational interfaces, or generative AI applied to commerce

Background in dietary personalization, ingredient intelligence, or health-focused product curation

Familiarity with recommendation system architectures (collaborative filtering, content-based, hybrid approaches) and their product-level trade-offs

Experience at a mission-driven or values-driven consumer brand where the product needed to reflect the brand's point of view, not just optimize for clicks

BELONG TO A BETTER COMPANY

Comprehensive health benefits (medical, dental, vision, life and disability)

Competitive salary (DOE) + equity

401k Employer Match

9 Days of Observed Holidays

Flexible Paid Time Off

Subsidized ClassPass Membership with access to fitness classes and wellness and beauty experiences

Ability to work in our beautiful office in Playa Vista

Free Thrive Market membership with exclusive employee discount

Coverage for Life Coaching & Therapy Sessions on our holistic mental health and well-being platform

We're a community of more than 1 Million + members who are united by a singular belief: It should be easy to find better products, support better brands, make better choices, and build a better world in the process.

At Thrive Market, we believe in building a diverse, inclusive, and authentic culture. If you are excited about this role along with our mission and values, we encourage you to apply.

Thrive Market is an EEO/Veterans/Disabled/LGBTQ employer

At Thrive Market, our goal is to be a diverse and inclusive workplace that is representative, at all job levels, of the members we serve and the communities we operate in. We’re proud to be an inclusive company and an Equal Opportunity Employer and we prohibit discrimination and harassment of any kind. We believe that diversity and inclusion among our teammates is critical to our success as a company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool. If you’re thinking about joining our team, we expect that you would agree!

If you need assistance or accommodation due to a disability, please email us at eoe@thrivemarket.com and we’ll be happy to assist you.

Ensure your Thrive Market job offer is legitimate and don't fall victim to fraud. Thrive Market never seeks payment from job applicants. Thrive Market recruiters will only reach out to applicants from an @thrivemarket.com email address. For added security, where possible, apply through our company website at www.thrivemarket.com.

© Thrive Market 2026 All rights reserved.

JOB INFORMATION

Compensation Description - The base salary range for this position is $185,000 - $235,000/Per Year.

Compensation may vary outside of this range depending on several factors, including a candidate’s qualifications, skills, competencies, and experience, and geographic location.

Total Compensation includes Base Salary, Stock Options, Health & Wellness Benefits, Flexible PTO, and more!