Product Manager
Job Title: Product Manager
Department: Marketing
About Pelthos:
Pelthos Therapeutics is a bio-pharmaceutical company committed to commercializing innovative, safe, and efficacious therapeutic products to help patients with unmet treatment burdens. For more information, please visit our website at www.pelthos.com or follow us on LinkedIn and X.
Job Summary:
The Product Manager drives the strategic direction, commercial execution and development of the Brand or Product they manage.
Essential Duties & Responsibilities:
Accountable for the product performance and the monitoring of the external environment and the ongoing analysis of the agreed tactical plans to ensure the positioning and growth of Brand (HCP and Consumer)
Identify area market insights and opportunity via interactions with thought leaders and consultants within Dermatology, Pediatrics or other adjacent treating HCPs
Lead market research programs and market insights for brand and monitor/anticipate market development
Develop insights into actionable programs that have beneficial growth of the brand
Monitor and control brand budgets, forecasts, expenses and assess the marketing mix to evaluate product cost effectiveness and results
Develop product strategy, messaging, advertising, public relations and social media/digital campaigns to create a positive image in support of Brand strategic objectives
Manage the day-to-day execution of brand tactics, linking back to the brand strategy
Ensure consistency of messaging and strategic direction across all communication platforms/channels
Manage market research programs and market insights for brand and monitor/anticipate market development; life-cycle management of brand from a strategic marketing level
Spearhead the development of novel promotional and speaker bureau activities in line with internal compliance guidelines
Establish relationships with key opinion leaders (KOLs), establish physician advisory boards and participate in industry organizations to maintain awareness of market trends
Partner with medical affairs, regulatory, sales training and commercial analytics to align on strategic deliverables and ensure appropriate staging of scientific and promotional messaging
Manage agency partners and vendors in overseeing the development of core sales materials, tools and resources for effective communication with field representatives, physicians/healthcare professionals and consumers
Collaborate with Market Access, Sales and commercial leadership to ensure the patient experience is incorporated into core strategy and tactical execution plans
Liaise with sales force and sales management/training in effective development of training and marketing materials
Advocate for promotional brand strategy and alignment with the internal program/material review team (Medical, Legal, Regulatory)
Use knowledge of economic, financial, market and industry trends to understand and improve individual, work group and/or organizational results
Other duties as assigned
Experience & Qualifications:
Bachelor’s Degree in Life Sciences, Pharmacy, Marketing or Marketing Communications, Management or other related business discipline highly preferred and/or combination of education and experience
Ability to understand changing dynamics of pharmaceutical industry
Must be a digital native and possess documented social media marketing acumen
Ability to travel to medical conferences, National Sales Meetings, Plan of Action Meetings and for field rides with sales territory representatives or managers
Minimum 5+ years of healthcare, pharmaceutical or related product marketing or marketing communications commercial experience and/or leadership experience (pharmaceutical sales experience highly desired, but not required)
Minimum 3 years of Dermatology, Pediatrics or related therapeutic area experience preferred
Physical & Environmental Requirements:
The essential functions of this position include:
Lift up to 25lbs on an occasional basis
Sit for prolonged periods of time on a frequent basis
Stand, walk, climb, balance, stoop, kneel, crouch or crawl on an occasional basis
Reach, hands and arms on an occasional basis
Use hands to feel on an occasional basis
Communicate using hearing and speech on a frequent basis (in-person and/or virtual)
Use sense of vision (color difference, depth perception) on an occasional basis
Up to 30% of travel
These functions must be performed safely and effectively, without posing a direct threat to the employee or others, with or without reasonable accommodation.
Reasonable Accommodation
Pelthos Therapeutics is committed to providing equal employment opportunities. Reasonable accommodation will be made through an interactive process to enable qualified individuals with disabilities to perform the essential functions of their position.
The statements in this position description are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of responsibilities, duties, and skills required of personnel so classified. The manager may assign additional responsibilities and assignments from time to time.
Pelthos is an equal opportunity employer and is committed to providing equal employment opportunities without regard to age, race, religion, sex, sexual orientation, gender identity, national origin, Veterans status, disability and/or other protected class characteristics. Additionally, Pelthos is committed to achieving its business objectives in compliance with all federal, state and local law.