Product Manager, Buyer Experience - IAA
About the Role
RB Global / IAA is seeking an experienced Product Manager to own the end-to-end buyer experience within our digital automotive marketplace. This role focuses on helping customers search, evaluate, and purchase vehicles online through intuitive, data-driven product experiences.
You will work cross-functionally with Engineering, Design, Data, and Marketing to improve search, SEO, personalization, and merchandising capabilities. The ideal candidate combines strong analytical and technical skills with a deep understanding of user behavior and online commerce.
This is a high-impact role shaping the strategic direction of our buyer-facing marketplace.
What You’ll Do
Own and evolve the buyer journey across search, browse, and purchase experiences
Use data, experimentation, and customer insights to drive product decisions
Partner closely with Engineering, Design, and Marketing to deliver product improvements
Build and execute a product roadmap aligned with RB Global growth objectives
Leverage AI/ML to enhance search, recommendations, personalization, and merchandising
Monitor product performance using analytics tools (e.g., Google Analytics, experimentation platforms)
Translate insights into clear product requirements, user stories, and backlogs
Identify and prioritize opportunities that improve engagement and conversion
Ensure high product quality by staying deeply involved in delivery and releases
Communicate progress, risks, and trade-offs clearly to stakeholders
Balance scope, priority, technical risk, and business impact across initiatives
What Success Looks Like
A clear, executed roadmap that drives buyer engagement and revenue
Improved search and discovery performance
Strong cross-functional alignment and predictable delivery
Data-informed decisions that result in measurable business value
A seamless and intuitive buyer experience
Who You Are
A strong advocate for the customer, balanced with business outcomes
Comfortable operating in fast-changing environments
Confident making decisions with minimal direction
Skilled at influencing without authority
Highly organized, accountable, and delivery-focused
Analytical, pragmatic, and results-oriented
Qualifications
Bachelor’s degree or equivalent experience
5+ years of Product Management or Product Development experience
Experience owning customer-facing digital products (marketplace, eCommerce, or SaaS)
Strong ability to translate business needs into technical requirements
Experience working cross-functionally with engineering and design
Strong written and verbal communication skills
Working Relationships
You will partner closely with:
Engineering & Technology leaders
Marketing Strategy
Business stakeholders
Customers and buyers for feedback and insights
Travel
Occasional travel required
Why RB Global
You’ll help shape the future of a large-scale digital marketplace used by buyers around the world. This role offers the opportunity to influence product strategy, improve customer experience, and drive profitable growth across the business.