Product Manager, Marketing Technology

Company Name
ARS-Rescue Rooter
Overview

Join American Residential Services, one of the nation’s largest providers of residential HVAC, plumbing, and electrical services with 7,000 team members and over 50 years of experience. With 70+ locations in 24 states, coast to coast, we are growing and hiring professionals to help support our branch offices, field trades, call centers, and corporate office.

Location: Remote

The Product Manager, Marketing Technology supports the roadmap, execution, and optimization of marketing tools that enable ARS Corporate Marketing Team to deliver the annual operating plan. This role reports to the VP-Marketing Strategy and partners across teams to drive growth, efficiency, compliance, and performance.

You’ll serve as:

Product lead for marketing-owned tools

Marketing stakeholder for IT-owned platforms

This role works cross-functionally to translate business needs into clear requirements, manage priorities, and ensure successful delivery and adoption.

Responsibilities

Key Responsibilities:

Support marketing technology roadmap, execution, and ongoing optimization

Translate business needs into requirements, user stories, and acceptance criteria

Manage intake, backlog, prioritization, timelines, and dependencies

Coordinate cross-functional delivery (Marketing, IT, Analytics, PMO, etc.)

Lead testing, launch readiness, and post-launch optimization

Drive adoption through training, communication, and change management

Maintain clear documentation (processes, workflows, releases, ownership)

Monitor performance, data quality, and system effectiveness

Partner with vendors and support platform evaluations and renewals

Ensure compliance, consent, and governance requirements are met

Success Measures:

Clear visibility into roadmap, priorities, and project status

On-time, on-scope delivery with strong stakeholder alignment

Increased adoption and effective use of marketing tools

Improved data quality, reporting, and performance visibility

Reduced gaps in ownership, documentation, and processes

Strong cross-functional relationships and communication

Core Competencies:

Accountability – Owns execution and delivers results

Critical Thinking – Solves complex, cross-functional problems

Data-Driven – Uses metrics to guide decisions and improvements

Systems Thinking – Understands how tools, data, and workflows connect

Communication – Clearly aligns stakeholders at all levels

Adaptability – Thrives in a fast-moving, evolving environment

Qualifications

Qualifications:

5+ years in product management, marketing technology, or related roles

Experience with marketing platforms, tools, or integrations

Strong understanding of B2C and performance marketing environments

Ability to translate business needs into clear product requirements

Experience managing backlog, releases, UAT, and adoption

Proven cross-functional collaboration (Marketing, IT, Analytics, etc.)

Strong data fluency (KPIs, attribution, funnels, reporting)

Experience with tools such as CDP, CRM, analytics, or marketing automation preferred

Familiarity with platforms like Invoca, OneTrust, Power BI, Azure, or similar a plus

Experience supporting training, rollout, and change management

Comfortable working in Agile, PMO-led, or hybrid environments

Additional Requirements:

Strong organization, attention to detail, and follow-through

Ability to manage multiple priorities in a fast-paced environment

Effective communication across technical and non-technical audiences

Occasional travel as needed