Product Marketing Lead (SaaS)

<p>Join Hire Hangar and work with fast-growing global companies while building a long-term, remote career.</p><h2>Job Title</h2><h2>Product Marketing Lead (SaaS)</h2><h2></h2><h2><strong>Location</strong><br>Remote</h2><h2></h2><h2><strong>Time Zone</strong><br>US Time Zones (EST–PST)</h2><h2></h2><h2>Role Overview</h2><h2>We are seeking a Product Marketing Lead to own and execute positioning, messaging, and go-to-market strategy for a B2B SaaS product portfolio. This is a hands-on role for a strategic marketer who enjoys writing, launching, and enabling cross-functional teams. The ideal candidate has strong SaaS experience, can simplify complex product capabilities (including AI-driven features), and thrives in a fully remote, execution-focused environment.</h2><h2></h2><h2>Key Responsibilities</h2><ul><li><p>Own and evolve product positioning, messaging frameworks, and value propositions</p></li><li><p>Plan and execute go-to-market strategies for new features, launches, and product updates</p></li><li><p>Develop compelling customer-facing content including website copy, sales decks, product pages, and launch materials</p></li><li><p>Translate technical and AI-powered capabilities into clear, differentiated customer value</p></li><li><p>Partner closely with Product, Sales, and Marketing to align roadmap, messaging, and enablement</p></li><li><p>Support Sales with training materials, battlecards, and enablement assets</p></li><li><p>Conduct ongoing competitive and market research to inform strategy and positioning</p><h2></h2></li></ul><h2>Required Qualifications</h2><ul><li><p>Proven experience in Product Marketing within a SaaS environment</p></li><li><p>Strong track record as a hands-on contributor who can both own strategy and execute deliverables</p></li><li><p>Exceptional writing, storytelling, and communication skills</p></li><li><p>Experience collaborating closely with Product and Sales teams</p></li><li><p><strong>Non-negotiable:</strong> Prior experience working fully remote, fluency with remote collaboration tools (Slack, Zoom, Google Workspace, Asana, or similar), and experience working with US- or UK-based companies.

Candidates without this background will not be considered.</p><h2></h2></li></ul><h2>Preferred Qualifications</h2><ul><li><p>Experience marketing AI-powered or highly technical products</p></li><li><p>Background in B2B SaaS, preferably in growth-stage companies</p></li><li><p>Experience supporting Sales-led, Product-led, or hybrid GTM motions</p></li><li><p>Exposure to agency environments or content-heavy marketing roles</p><h2></h2></li></ul><h2>Tools & Technology</h2><ul><li><p>Collaboration & Documentation: Slack, Google Workspace, Notion</p></li><li><p>Project Management: Asana, Jira (or similar)</p></li><li><p>CRM & Sales Enablement: HubSpot, Salesforce</p></li><li><p>Analytics & AI Tools: Google Analytics, AI-assisted productivity and research tools</p><h2></h2></li></ul><h2>Please NOTE</h2><h2>It is crucial that you complete the application form in full. As part of the application process, you will be required to record a video. If your application is successful, you will receive an email confirming next steps—the video is the first step of the interview process.

If you do not record a video, we will not be able to consider you for ANY open roles.</h2><p>We connect top talent with vetted employers, competitive pay, and real growth opportunities.</p>