Product Marketing Manager

Since 2016, Wallarm has been on a mission to secure the internet's critical infrastructure: APIs. Today, we are the trusted choice for over 200 of the world's most innovative companies, from high-growth startups to Fortune 500 and Nasdaq leaders. Our unified platform provides full-lifecycle API security — helping teams discover their attack surface, protect against modern threats, and respond to incidents in real-time. As a graduate of Y Combinator and fueled by a recent $55M Series C, we are scaling our global, remote-first team of 150+ innovators to solve the next generation of security challenges.

About this opportunity:

As a Product Marketing Manager at Wallarm, you will be responsible for executing our product marketing strategy, including developing assets like datasheets and whitepapers, planning and executing campaigns, supporting and enabling sales teams. You will be the expert on how we position and sell our API security products in the market.

This role is ideal for someone who has expertise in developing a compelling story and communicating it effectively to cybersecurity buyers. You will be part of the product team and should have a strong interest in product positioning, cybersecurity, product launches, and effective marketing communications.

In this role, you will:

• Create compelling assets and content

  • Write press releases for new features and products

    Create datasheets, whitepapers, web pages, and other content

  • Author and publish blog content

• Ensure product launches are successful

  • Create and maintain launch plans

  • Generate relevant content for product launches

    Ensure that sales can sell and position the product effectively

    • Develop and refine product positioning

    • Create content to inform sales about the product and features

      Research and deliver competitive assessments

      Create sales enablement training materials

      Deliver presentations and updates to sales

  • Engage with customers and prospects

    • Research and gather relevant information from customers and prospects

      Support sales during the sales cycle through content and prospect calls

      Interview customers and create case studies

      Create content for the customer newsletter

      Drive customer engagement in peer reviews

  • Ensure successful events

    • Create slides and other content for webinars and in-person events

      Support conferences with booth staff duty, materials, and coordination

    • Help drive attendance for events

  Requirements

  We are looking for candidates with:

  • Experience in Product Marketing, specifically with cybersecurity

    Strong technical acumen: you understand how software is built, packaged, deployed, and operated

    Strong understanding of Appsec/Product Security/WAAP/API Security

    Highly attentive to detail, especially in written communications

  • Highly independent and pragmatic

  • Experience with using AI tools for product marketing

    Strong presentation skills, ability to communicate effectively with a variety of audiences

  • Excellent proficiency in English

  • Ability to travel up to 25%

  Nice to have:

  • Video editing experience

  What we offer:

  • Ability to work on a product that makes the Internet safer

  • Remote work and flexible working hours

  • Competitive salary and bonuses

  • Paid days off

  • Medical insurance

  • Working equipment

  • Professional development and career growth

    Originally posted on Himalayas