Product Marketing Manager

Reports to: Chief Executive Officer
Works closely with: VP Sales, Customer Experience Lead, Head of Product & Engineering, COO

About Pulsate
Pulsate is a mobile engagement platform built for financial institutions. We help credit unions and community banks across the United States send personalized, real-time messages to their members and customers, so the institution stays top of mind when financial decisions get made.
We are growing fast, building new product, and expanding our partnerships in the US market.

About the Role
We are hiring our first Product Marketing Manager. You will own how the market understands the Pulsate platform and all new features. You will work between Product and the commercial teams, make sure Sales, CS, and Marketing have what they need to sell and support, represent Pulsate at industry events, and feed what you learn back into Product.
This role reports to the CEO and sits on the leadership team.
The US credit union and community banking world runs on trust and relationships. We need someone who can show up, build those relationships, and turn them into commercial value over time.

What You’ll Do
Own positioning and messaging for the Pulsate platform and all new features

Represent Pulsate at the key US industry events (CCUA Fintech Connect, ABA Conference for Community Bankers, Finovate, NACUSO, and others) and build relationships with peer FIs, partners, analysts, and trade press

Equip Sales, CS, and Marketing with the playbooks, demos, and case studies they need

Run our customer reference and case study programme

Feed customer and market insight back to Product and Engineering

Use AI tools in your daily work to move faster on content, research, and analysis

Who We’re Looking For
5 to 8 years in product marketing or B2B SaaS marketing, ideally with fintech or financial services experience

A strong storyteller, comfortable on stage, in customer meetings, and in working sessions with engineers

Deep curiosity about product and how it gets used

Commercial instinct: you think about pipeline, deals, and customer retention

Confident using LLMs and AI agents to do better work

Familiar with the tools we use day-to-day (HubSpot, Salesforce or similar, Notion)

Ireland only: 30%-40% US travel availability. 

Nice to Have
Experience selling or marketing into US credit unions or community banks

Existing relationships in the US fintech ecosystem

Experience marketing AI or automation products

Speaking experience at fintech or banking events

What We Offer
Remote-first working arrangement based in Ireland

A leadership team seat, reporting directly to the CEO

Direct partnership with the COO, CEO, and the commercial leadership team

An AI-first working environment

Competitive compensation and continuous learning benefits