[Remote] Demand Generation Specialist

Note: The job is a remote job and is open to candidates in USA. Wingspan is a Series B startup based in NYC, pioneering a contractor management platform for the growing freelance economy. The Demand Generation Specialist will drive new customer acquisition through multi-channel campaigns and collaboration with Marketing and Sales teams.

Responsibilities

• Manage lead generation campaigns across various channels, including search, social media, email, webinars, and advertising
• Run data-driven experiments across messaging, creative, landing pages, and new channels to identify repeatable, scalable growth levers
• Analyze channel and funnel performance, surfacing insights and optimization opportunities to improve demo volume, efficiency, and pipeline contribution
• Collaborate cross-functionally with Sales, SDRs, and PMM to align targeting, messaging, creative, and GTM execution
• Coordinate logistics and promotional efforts for industry events and conferences
• Monitor campaign performance, analyze key metrics (e.g., MQLs, conversion rates), and provide actionable insights for continuous improvement
• Maintain and segment contact lists within HubSpot and ensure seamless lead flow integration with Salesforce for the sales team
• Stay current with demand generation best practices, B2B marketing trends, and platform updates

Skills

• Ability to run successful multi-channel campaigns (email, paid, content) that result in qualified leads
• Proficiency with marketing automation, lead tracking, and reporting
• Familiarity with paid media platforms (e.g., Google Ads, Meta, TikTok) and budget management
• Metrics-driven mindset with the ability to interpret campaign metrics and translate them into strategic recommendations, and own the outcome
• Self-motivated and adaptable: You are scrappy and have a bias for action. You thrive in a fast-paced environment at a high-growth tech company
• 1-4 years of Marketing experience in a B2B SaaS company
• Excellent project management skills with the ability to manage multiple campaigns and deadlines simultaneously
• Familiarity with HubSpot, Salesforce, Webflow, Google Ads, or similar marketing automation and advertising tools
• Strong verbal and written communication skills
• Ability to leverage data to proactively identify opportunities and drive impactful results
• Authorized to work in the United States
• Experience with Fintech or HR: You have an understanding of the complexities of payroll, payments, tax compliance, and employee classification

Benefits

• Unlimited vacation
• Competitive stock option package
• $300 one-time WFH stipend
• Medical, dental, and vision benefits
• Top of the line 14" Macbook Pro
• Travel stipend for team off-sites
• 401k Matching
• Wellhub, fitness benefit

Company Overview