[Remote] Digital Marketing Analyst, Paid Search

Note: The job is a remote job and is open to candidates in USA. Salesforce is the #1 AI CRM, where humans with agents drive customer success together. The Analyst, Paid Search plays a vital role in supporting Salesforce’s global paid search efforts, focusing on campaign execution support, data analysis, and agency coordination. This role is ideal for someone with a solid foundation in digital marketing who is eager to learn and grow their expertise within a high-performing paid search program.

Responsibilities

• Support the relationship between internal stakeholders and the external media agency for global paid search campaigns across Google Ads, Microsoft Ads, and SA360
• Assist Product Marketing, Global Field Marketing, and Paid Media Teams by gathering requirements and campaign details to help communicate strategies and objectives to the agency
• Monitor agency execution to ensure it tracks against Salesforce’s goals, budgets, and timelines—reviewing deliverables and providing operational feedback under the guidance of senior team members
• Compile and review campaign performance data via reports and dashboards, identifying basic trends and preparing inputs for monthly and quarterly performance presentations
• Support the design & execution of A/B testing strategies, creative experimentation, and landing page updates by coordinating assets and tracking results
• Coordinate with cross-functional teams (regional marketing, SEO, analytics) to ensure paid search assets and tracking are aligned with broader marketing initiatives
• Conduct regular quality assurance (QA) checks on campaign tracking, naming conventions, and data quality to ensure adherence to brand and legal standards
• Help keep stakeholders informed by preparing routine performance updates and maintaining project documentation

Skills

• 1–3 years of experience in digital marketing or paid media, ideally in B2B or SaaS industries
• Foundational understanding of paid search platforms (Google Ads, Microsoft Ads, SA360) and paid search fundamentals
• Basic understanding of key business performance metrics and marketing measurement frameworks
• Experience working with digital agencies or internal teams to support marketing campaigns
• Ability to analyze performance data and identify basic trends and areas for improvement
• Strong organizational skills with the ability to manage tasks effectively with prioritization guidance
• Proficiency in data analysis and visualization tools (Tableau, Excel, Looker Studio, etc.)
• Bachelor's degree in Marketing, Business, Communications, or a related field
• Exposure to global or multi-regional paid media campaigns
• Familiarity with Salesforce, B2B buyer journeys, or lead generation concepts
• General understanding of how Paid Search interacts with other channels like SEO and Display
• Solid communication skills with an ability to present data clearly
• Eagerness to learn and ability to adapt to feedback in a fast-paced organization

Benefits

• Time off programs
• Medical
• Dental
• Vision
• Mental health support
• Paid parental leave
• Life and disability insurance
• 401(k)
• Employee stock purchasing program

Company Overview

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