[Remote] Influencer Marketing Coordinator
Note: The job is a remote job and is open to candidates in USA. Naturepedic is a leader in organic mattresses, offering healthier sleep solutions for the whole family. As Naturepedic’s Influencer Coordinator, you will play a pivotal role in executing our influencer marketing strategy, coordinating influencer partnerships, managing outreach, and tracking campaign performance to optimize results for Naturepedic and its affiliated brands.
Responsibilities
- Research, identify, and reach out to influencers across Instagram, TikTok, and YouTube who align with our brand values
- Maintain strong relationships with influencers, ensuring timely communication and a seamless partnership experience
- Coordinate influencer gifting campaigns, tracking shipments and content deliverables
- Assist in negotiating content deliverables and ensuring brand messaging aligns with influencer partnerships
- Assist in executing influencer campaigns, from outreach to content approval and publishing
- Track influencer posts, engagements, and sales performance, providing insights and reports to optimize strategies
- Use Aspire or other influencer marketing platforms to manage influencer relationships, campaign execution, and reporting
- Ensure influencer content aligns with brand messaging and adheres to FTC guidelines
- Stay ahead of social media and influencer marketing trends to inform content strategies
- Identify high-performing influencer content and collaborate with the team on repurposing opportunities
- Work with the internal creative team to source influencer-generated content for brand marketing initiatives
Skills
- Minimum of 1-2 years in an influencer marketing role required
- In-depth knowledge of social media platforms, current trends, and best practices in influencer marketing
- Strong relationship building and negotiation skills
- Highly organized, detail-oriented, and able to manage multiple projects and deadlines simultaneously
- Familiarity with influencer platforms and social media analytics
- Passion for organic, wellness, and sustainability-driven brands
- Experience with Aspire is a plus!
Benefits
- Competitive salary with 401K
- Comprehensive benefits package
- Paid time off
- Opportunities for professional development in a growing company
Company Overview