[Remote] Marketing Assistant

Note: The job is a remote job and is open to candidates in USA. Macmillan Learning is a distinguished privately-held organization dedicated to transforming education through innovative learning solutions. The Marketing Assistant plays a vital role in supporting the planning and execution of creative marketing campaigns aimed at empowering educators and students, involving research, data analysis, and collaboration with cross-functional teams.

Responsibilities

• Research and generate data-driven reports using systems such as Salesforce.com and PowerBI to analyze customer segmentation and support marketing planning
• Collaborate with marketing teams and other departments including Product and Sales on campaign development and initiatives
• Utilize project management tools like Asana to coordinate tasks, communicate with stakeholders, and ensure timely completion of campaign components
• Create and modify email marketing campaigns via Marketo in partnership with team members
• Design and implement creative applications of customer information through flyers, documents, and comparative grids
• Manage logistics for national sales meetings, including travel arrangements and session planning
• Maintain and organize key department reports and data forms
• Support the execution of live conferences and virtual meetings, ensuring high-quality delivery and seamless coordination
• Assist sales representatives during online interactions and at industry events
• Participate in additional projects as assigned, demonstrating flexibility and initiative

Skills

• Bachelor's Degree
• Attention to detail and thoroughness
• Ability to manage multiple ongoing tasks simultaneously
• Strong written and oral communication skills
• Enthusiasm for creation and collaboration in a dynamic environment
• Willingness to take risks and eagerness to learn
• Proficiency with Google Suite (Docs, Sheets, Slides)
• Experience with Marketo, Salesforce, Qualtrics, or similar software
• Knowledge of or experience with Gen AI tools for productivity enhancement
• Interest in emerging trends at the nexus of marketing, technology, and education

Benefits

• Comprehensive health benefits including Medical, Dental, and Vision insurance
• Contributions to a 401(k) retirement plan through Fidelity
• Generous paid time off, sick leave, discretionary days, and paid holidays (including observances like Juneteenth and Indigenous Peoples Day)
• Employee Assistance Program and Education Assistance Program
• 100% employer-paid life and accidental death & dismemberment (AD&D) insurance
• Opportunities for remote work, excluding certain states
• Professional development and growth opportunities within a supportive environment

Company Overview