[Remote] VP, Marketing (Pharmco and HCP)

Note: The job is a remote job and is open to candidates in USA. PrescriberPoint is a Series A healthtech company on a mission to make the prescription journey painless for healthcare providers and patients. They are seeking a strategic and hands-on VP of Marketing to build and lead the marketing function across digital agency, corporate marketing, and creative services, focusing on innovative digital marketing campaigns and brand awareness.

Responsibilities
• Drive a continuous improvement and testing culture to maintain competitive advantage
• Leverage deep understanding of HCP workflows and personas to create highly targeted, relevant campaigns
• Stay at the forefront of AI-enabled marketing innovations that advance client goals and KPIs
• Command HubSpot as the central platform for campaign execution, automation, and optimization
• Establish KPIs and comprehensive reporting frameworks to measure campaign effectiveness
• Provide actionable, real-time campaign feedback through data and insights
• Use data-driven insights to continuously optimize performance and inform future strategy
• Create executive-level reporting that demonstrates value and informs strategic decisions
• Ensure all marketing activities comply with relevant industry regulations
• Maintain the highest standards of data privacy and ethical marketing practices
• Build and sustain trust with HCP communities through transparent, compliant marketing approaches
• Stay current on evolving regulatory requirements and implement necessary changes proactively
• Nurture and grow a high-performing teams through feedback, coaching, mentorship, and professional development
• Develop proactive hiring plans to scale team capabilities in alignment with business growth
• Foster a culture of innovation, collaboration, and continuous learning
• Drive team engagement and retention with emphasis on strong eNPS scores
• Build a diverse, inclusive team that brings varied perspectives to our marketing challenges
• Oversee operational excellence in campaign execution and client deliverables
• Develop scalable processes that support growth while maintaining quality
• Manage relevant client onboarding processes with focus on seamless experience

Skills
• 12+ years of progressive experience in digital media, healthcare marketing, and/or commercial pharmaceuticals
• Experience serving both pharma manufacturers and the HCP ecosystem is required
• Bachelor's degree in Marketing, Business, Health Informatics, or related field (MBA or advanced degree strongly preferred)
• Deep understanding of healthcare provider workflows and personas
• Knowledge of pharmaceutical regulatory frameworks
• Strong analytical skills with demonstrated experience interpreting and acting on marketing performance metrics
• Familiarity with programmatic advertising platforms, marketing automation, and multi-channel campaign orchestration
• Understanding of AI applications in marketing and willingness to explore emerging technologies
• Excellent communication skills with ability to influence at all organizational levels
• Strong team-building capabilities with track record of developing talent
• Outstanding client-facing skills and ability to build trusted partnerships
• Strategic thinker with tactical execution abilities
• Data-driven decision maker who balances analytics with creative marketing instincts
• Comfort with ambiguity and building processes from scratch
• Experience working with/for agencies is strongly preferred
• Experience working for an early-stage healthtech is strongly preferred
• HubSpot veteran with deep, hands-on platform expertise is highly preferred

Benefits
• Strong health, vision, dental, and accident insurance for a company of our scale with HSA/FSA options
• 401(k) with up to 4% matching (unusual for firms at our stage)
• Yearly educational stipends to grow you
• Open Paid Time Off we proactively track
• BYOD (Bring Your Own Device): We happily include funds with each paycheck to cover any hardware costs you might incur to perform your work and to help with net access.

Company Overview
• Medical Practice Support It was founded in 2021, and is headquartered in Boston, Massachusetts, USA, with a workforce of 11-50 employees. Its website is https://prescriberpoint.com.

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