Sales Operations

Sales Operations at Carda Health

About the Role

We’re looking for a highly motivated and detail-oriented Sales Operations role to build and scale the infrastructure that powers our sales organization. This role sits at the intersection of Sales, Marketing, and RevOps, and is critical to driving efficiency, visibility, and revenue growth.

You will own our sales tech stack, Salesforce ecosystem, reporting, and process optimization—ensuring our go-to-market teams have the tools, data, and workflows needed to succeed.

This is a hands-on role ideal for someone who thrives in a fast-paced startup environment and enjoys building systems from the ground up.

Key Responsibilities

Sales Technology & Systems Ownership

Evaluate, select, and manage the sales tech stack (CRM, engagement tools, data providers, enrichment tools, etc.)
Lead implementation, integration, and optimization of tools across Sales and Marketing
Ensure seamless data flow between systems (e.g., Salesforce, marketing automation, product tools)
Manage vendor relationships, contracts, and ongoing tool performance
Continuously assess and recommend new technologies to improve efficiency and scalability

Salesforce Administration & Optimization

Own day-to-day administration of Salesforce (user setup, permissions, workflows, validation rules)
Design and maintain scalable data architecture and object models
Build and manage reports and dashboards to provide actionable insights
Ensure data accuracy, cleanliness, and governance across the CRM
Partner with Sales leadership to evolve pipeline stages, forecasting, and opportunity management

Reporting, Analytics & Insights

Develop and maintain dashboards for pipeline health, conversion rates, and revenue forecasting
Deliver regular reporting on key sales and marketing KPIs
Analyze funnel performance and identify areas for improvement
Support leadership with ad hoc analysis and data-driven recommendations

Campaigns, Attribution & Marketing Support

Build and manage Salesforce Campaigns to track marketing initiatives, events, and outbound efforts
Own campaign attribution models and reporting (first touch, multi-touch, etc.)
Support marketing with list uploads, segmentation, and targeting
Ensure proper lead source tracking and campaign ROI measurement
Partner with Marketing to improve lead routing, scoring, and lifecycle management

Sales Process & Enablement

Develop and document sales processes, workflows, and best practices
Create and maintain sales playbooks, SOPs, and training materials
Support onboarding and ongoing enablement for sales reps on tools and processes
Identify friction points in the sales cycle and implement solutions to improve efficiency
Drive adoption of tools and processes across the sales team

Lead Management & Data Operations

Manage lead flow, routing rules, and assignment logic
Ensure SLA adherence between Sales and Marketing (MQL → SAL → SQL)
Oversee data enrichment, deduplication, and hygiene initiatives
Maintain clean and actionable account, contact, and opportunity data

Cross-Functional Collaboration

Act as a key partner to Sales, Marketing, and Leadership teams
Align on definitions (MQL, SQL, pipeline stages) and reporting standards
Support GTM planning, territory design, and capacity modeling
Help build a scalable RevOps foundation as the company grows

Qualifications

Required

2-3+ years in Sales Operations, Revenue Operations, or Sales Support roles (startup experience preferred)
Strong hands-on experience with Salesforce
Experience implementing and managing sales tools (e.g., outreach, enrichment, analytics platforms)
Proven ability to build reports, dashboards, and data models
Strong analytical skills with the ability to translate data into actionable insights
Experience working cross-functionally with Sales and Marketing teams

Preferred

Salesforce Admin certification
Experience with marketing automation platforms (e.g., HubSpot, Marketo)
Familiarity with tools like Outreach, Salesloft, ZoomInfo, or similar
Experience building attribution models and campaign reporting
Background in high-growth or early-stage startup environments

Expectations for Success (First 90–180 Days)

Establish clean, reliable Salesforce reporting and dashboards for leadership
Audit and optimize the current sales tech stack and integrations
Implement scalable lead routing and lifecycle management processes
Build out campaign tracking and attribution for marketing efforts
Deliver clear sales playbooks and process documentation
Improve pipeline visibility and forecasting accuracy
Increase sales team efficiency through better tools and workflows

What Success Looks Like

Sales reps spend more time selling and less time on admin work
Leadership has clear, real-time visibility into pipeline and performance
Marketing and Sales are aligned on lead quality, attribution, and ROI
Systems are scalable, automated, and reliable
Data is clean, consistent, and actionable