Sales Programs & Events Manager

About Hatch

At Hatch, we’re building the AI platform powering the next generation of Customer Service Representatives. Backed by Y Combinator and top-tier investors, we help businesses deliver smarter, faster, and more human support—at scale.

We believe that events, when executed with sales precision, can be one of the most powerful levers for pipeline and growth. We're hiring a sales-minded operator to own that lever end-to-end.

The Role

Hatch is looking for a Sales Programs & Events Manager to lead our sales-driven event motion. This is not a traditional field marketing role. This is a revenue-focused, sales-aligned position for someone who knows how to generate Sales Qualified Opportunities (SQOs), drive demo volume, and work side-by-side with SDRs and AEs.

You will report directly to the Chief Revenue Officer and be responsible for organizing and executing two core types of events:

Prospect-Facing Events — focused on top-of-funnel engagement, conversion, and accelerating pipeline

Customer-Facing Events — focused on expansion, retention, and driving upsell opportunities

What You'll Do

• Own the planning and execution of Hatch’s sales-led events, both in-person and virtual

  Collaborate directly with SDRs, AEs, and sales leadership to align on pipeline and revenue goals

  Strategize and launch event formats such as executive dinners, roadshows, roundtables, and targeted customer sessions

  Work cross-functionally to ensure pre- and post-event outreach is driving demos and sales conversations

  Manage all event logistics: venues, vendors, invites, attendee engagement, follow-up workflows

  Track and report clear ROI: SQOs, demo bookings, pipeline generated, and revenue influenced

  Develop repeatable playbooks and experiment with new formats to optimize impact

  Who You Are

  • You have previous experience in a sales role (SDR, AE, sales programs, or similar), and you understand the pressure and process of building pipeline

    4+ years of experience running events or owning sales programs in a high-growth B2B SaaS environment

    Deep alignment with sales teams—you’ve partnered with SDRs/AEs before and speak their language

    Obsessed with results—you're comfortable being held to revenue goals and measuring event ROI

    Skilled at both execution and strategy—able to think big but also get hands-on with logistics

    Excellent communicator, highly organized, and ready to take ownership of the events engine

    Nice to Have

    • Experience using HubSpot and Salesloft for outbound campaigns, lead tracking, and post-event follow-up

      Familiarity with Salesforce or similar CRMs for pipeline and opportunity tracking

      Background working on both SMB and enterprise event strategies

      Exposure to account-based selling or customer expansion playbooks

      Prior use of event management platforms like Splash, Aventri, or similar

      Why Hatch

      • Direct line to the CRO and close collaboration with the Sales team

        High-impact role in a fast-growing, YC-backed SaaS company

        Autonomy to build and own a sales events engine from scratch

        Work with a smart, driven, mission-aligned team

        Ready to run events that drive real revenue? Let’s talk.