Segment Marketing Associate
athenahealth is dedicated to creating a thriving ecosystem for accessible and high-quality healthcare. They are seeking a Segment Marketing Associate to support their marketing efforts for various sales segments by developing and executing campaigns that drive demand and grow market share.
Responsibilities
- Partner closely with Creative Services, Channels, Product Marketing and Content teams to develop and execute multichannel, persona-based campaigns that differentiate us in market and accelerate pipeline and sales growth
- Proactively engage with the sales team to coordinate campaign activities; communicate frequently to build trust and alignment
- Test, measure, analyze, and optimize campaign performance, report on results and learnings
- Equip sales with market and audience insights, messaging, and proof points to help increase sales productivity and effectiveness
- Work with Events, Brand, & other centralized marketing functions in support of corporate-level programs and audience messaging
Skills
- Bachelor's degree in business, Marketing or related field
- 1+ years of experience in business-to-business marketing; healthcare preferred
- Proven experience working with sales teams; actual sales experience is highly desirable
- Excels at time management; able to manage multiple projects with varying deadlines at once
- Self-starter who can work independently in a fast-paced environment
- Highly detail-oriented
- Strong verbal and written communication/presentation skills
- Ability to analyze data, build reports within Excel, and generate actionable insights
- Ability to consistently produce results on time and within budget
- Possesses a natural curiosity to learn
Benefits
- Commuter support
- Employee assistance programs
- Tuition assistance
- Employee resource groups
- Collaborative workspaces
- Flexibility
- Book clubs
- External speakers
- Hackathons
Company Overview