Senior Campaign Executive

Senior Campaign Executive

Remote | Unlimited Holiday | Turn insight into impact. Build campaigns that actually drive growth

Infinity Group are a innovative Microsoft Cloud Solution Partner based in the UK. We excel in providing award-winning IT Support, Digital Transformation, and Microsoft Dynamics 365 Consultancy services.

 

With a robust team of over 180 professionals, we operate from offices in Tunbridge Wells and London Paddington. Our exceptional work has earned us the prestigious title of Microsoft Partner of the Year for Dynamics Business Central.

 

We are dedicated to fostering a more productive and secure work environment for organizations utilizing Dynamics 365, Microsoft 365, and Azure.

 

Guided by core values of empathy, creativity, ambition, authenticity, and confidence, we celebrate diversity and strive to create a supportive and innovative work environment.

 

We are committed to the well-being and growth of our employees, and we prioritize continuous learning and development through fully funded training programs.

 

Our focus on people, expertise, and commitment to excellence underscores our mission to make a positive impact in the tech industry.

 

Role Overview:

 

This role is about moving beyond campaign execution into problem-led, audience-driven marketing.
You will be responsible for designing and delivering campaigns that are built around:

Real customer challenges

Clear audience segments

Meaningful business outcomes

This is not about sending emails or running events in isolation. It’s about understanding what matters to our
audience, creating relevant engagement, and driving measurable impact on pipeline and revenue.
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What you'll be doing:Plan and Deliver Insight-Led Campaigns

Design and execute multi-channel campaigns based on audience needs, challenges, and buying triggers

Ensure every campaign has: 

A clear target audience 

Defined problem/use case

Strong messaging and positioning

Drive Quality Pipeline, Not Just Activity

Focus on delivering high-quality, sales-relevant opportunities

Align campaigns to commercial priorities and sales focus areas

Support progression of opportunities, not just top-of-funnel lead generation

Build Strong Audience & Market Understanding

Develop and continuously refine buyer personas, pain points, and behaviours

Stay close to customer conversations, sales feedback, and market trends

Ensure marketing reflects real-world challenges, not assumptions

 

Content & Messaging Development

Create and shape campaign messaging that is: 

Relevant

Insight-led

Outcome-focused

Work with SMEs to produce content that adds genuine value, not noise

Campaign Performance & Optimisation

Track, analyse, and report on campaign performance

Translate data into clear insights and actions

Continuously optimise campaigns to improve engagement, conversion, and ROI

 

Cross-Team Collaboration

Work closely with sales, pre-sales, and delivery teams

Ensure alignment between: 

Campaign messaging

Sales conversations

Solution positioning

Feed insights back into the wider business

The kind of problems you’ll solve
How do we create marketing that actually resonates with our audience - not just adds to the noise?

How do we move away from generic campaigns to highly targeted, problem-led engagement?

How do we generate quality pipeline instead of just increasing lead volume?

How do we better align marketing with sales so campaigns support real opportunities and conversations?

How do we understand what’s actually driving customer interest, hesitation, or inaction - and adapt accordingly?

How do we ensure our messaging reflects real business challenges, not internal assumptions?

How do we continuously improve performance using data, insight, and feedback from the market?

What sets you apart
You think audience first, not channel first

You’re more interested in why something works than just delivering activity

You naturally focus on problems, outcomes, and value, not just marketing outputs

You’re comfortable working closely with sales and can translate real conversations into better campaigns

You don’t just execute - you challenge, improve, and evolve what we’re doing

You balance creativity with commercial awareness

You’re confident using data to guide decisions, not just report on performance

You’re naturally curious - you want to understand industries, customers, and behaviours at a deeper level

Your impact:
Campaigns that are more relevant, more targeted, and more effective

Improved quality of leads and pipeline, not just quantity

Stronger alignment between marketing activity and sales outcomes

Messaging that reflects what customers actually care about

Clear insight into what’s working, what’s not, and what we do next

A shift in marketing from activity-led → insight-led → outcome-driven

Helping position Infinity as a partner that understands business challenges, not just a technology provider

What it's like here:

Ambitious, but not political

High standards, but pragmatic

People who care about doing things properly — not just hitting numbers

You’ll get:

Real ownership of how sales evolves

Freedom to change things that don’t work

A team open to being challenged and developed

Direct access to leadership and influence over direction

What you get:

Unlimited annual leave

Private healthcare, life assurance, company shares

Electric car scheme

Flexible / remote working (with access to Tunbridge Wells & Paddington)

Team and company socials, including Illuminate Awards

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