Senior Data Analyst

KOHO’s purpose is to empower Canadians to build a great financial foundation with products that are radically transparent and easy to manage. We first launched in 2017, and we have since built a community of over 1.5 million users. Leading investors around the globe believe in our vision, and we’ve successfully raised over $320M to make our vision a reality.

Discover our culture here and get the inside scoop from our team here!

At KOHO, our Senior Data Analysts are strategic partners who transform raw information into actionable business impact. We're seeking an experienced analyst who thrives at the intersection of technical expertise and marketing strategy to join our data team. In this role, you'll own the lifecycle and marketing analytics domain within our fintech ecosystem, turning complex customer lifecycle data into pipelines and clear narratives that drive decision-making at all levels. The ideal candidate is both technically proficient and marketing-savvy, equally comfortable optimizing a complex SQL query as they are presenting campaign performance insights to lifecycle managers.

• Own the lifecycle and marketing analytics domain: integrating data requirements into project planning, collaborate with lifecycle managers and cross-functional teams, building pipelines and dashboards for campaign analysis, audience measurement, and program effectiveness

  Design and optimize data models with a strong focus on performance, leveraging advanced DBT features independently to support lifecycle campaign analysis and customer journey tracking

  Develop dashboards that go beyond visualization to answer critical marketing questions and support strategic decision-making around customer lifecycle programs

  Analyze lifecycle campaign performance, measure program effectiveness using global control groups, and support audience creation initiatives through data-driven insights

  Proactively identify trends and opportunities through deep customer lifecycle analysis, thinking beyond immediate requests to uncover additional relevant insights about customer behaviour and campaign optimization

  Partner with lifecycle managers to refine requirements, offering data-driven recommendations that align with marketing priorities and maximize campaign impact

  Autonomously own project planning and participate in cross-functional domain ownership for lifecycle and marketing initiatives

  Mentor team members and contribute to establishing best practices within the data organization

  Who You Are

  • You have 5+ years of experience in data roles

    You can write, review and enhance SQL queries with a strong focus on code performance

    You demonstrate advanced expertise in DBT, independently implementing complex features and understanding shared team pipelines

    You have strong version control skills with Git, efficiently analyzing code history and reviewing PRs for quality and performance

    You are a strong data storyteller: you can adapt communication to different audiences and clearly articulate recommendations that connect technical work to strategic marketing outcomes

    You proactively identify work that should be prioritized based on business needs and collaborate effectively with stakeholders across domains

    You have general marketing data knowledge including customer journey mapping, attribution modelling, retention/churn analysis, marketing mix modelling, and A/B testing methodologies

    A bonus if you have experience or an interest in any of the following!

    • You are DBT certified

      Financial industry experience

      Track record of driving process improvements and implementing data governance standards

      Previous experience working with Braze or similar lifecycle marketing platforms for analysis or data projects

      Experience with audience segmentation and marketing campaign measurement

      Background in experimental design or control group methodology

      What's In It For You?

      We invest time and resources into making sure KOHO is as good as the people we hire. Here are some of the reasons we attract the best people:

       

      ‍♂️ Balance Your Life - Company-wide summer wellness days, winter holiday closure, personal days, a wellness spending account, and maternity & parental leave top-up

       Remote First - Work from anywhere in Canada with a budget to set up your home office

       Level Up - Access to an in-house certified performance coach and an annual training budget

       The KOHO Culture - We have won 7 "Great Place to Work ®" awards since 2019

       Be an Owner - Every KOHO employee gets a generous amount of equity with a 10 year exercise window

       

      The KOHO culture is one of collaboration, creativity, and diverse perspectives. We are committed to building and fostering an inclusive, accessible environment for everyone. If you have any questions, concerns, or requests regarding accessibility needs, please contact peopleaccessibility@koho.ca and the People and Culture team will be happy to help.

       

      AI Disclosure: KOHO uses artificial intelligence (AI) in certain aspects of its recruitment process to screen, assess, or select applicants. For any questions or concerns, please contact us at talent@koho.ca.

      Note: this posting is for an existing vacancy that we are seeking to fill.

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