Senior Data Science Manager, Performance Marketing

The Opportunity

We believe that a disruptive insurance company must have a principled quantitative framework at its foundation. At Root, we are committed to the rigorous development and effective deployment of modern statistical machine learning methods to problems in the insurance industry.

At Root, the Data Science team owns the majority of all marketing capital allocation, using quantitative methods to test, maintain, and enhance our marketing strategies across numerous distribution channels. As a Senior Data Science Manager, Performance Marketing, you will drive continuous improvement of marketing strategies, channels, and operational processes while supporting the exploration of novel opportunities.

You will lead a team of data scientists and machine learning engineers who design, deploy, and evolve the systems that power Root’s performance marketing engine. This includes optimizing bidding strategies, accelerating model iteration and deployment, and advancing applied R&D to improve how we capture and convert demand at scale. You will own the end-to-end measurement framework for performance marketing, ensuring rigorous measurement of business impact as media mix, partners, and tactics evolve.

In this role, you will continuously raise the ceiling on how effectively Root turns marketing spend into value, while exploring new, deeper ways of engaging with marketing partners to unlock incremental performance.

Root is a “work where it works best” company, meaning we will support you working in whatever location that works best for you across the US. We will continue to have our headquarters in Columbus to give more flexibility and more choice about how we live and work.

Salary Range: $178,419 - $245,326 (Bonus and LTI eligible)

How You Will Make an Impact

• Advance Root’s performance marketing engine through improved bidding strategies, automation, and applied machine learning
• Lead a team of 3-5 data scientists and machine learning engineers accountable for the deployment and performance of a nine-figure annual marketing budget
• Drive fast, disciplined experimentation across channels and partners, with clear measurement of incremental impact on growth and profit
• Make operationally critical decisions under uncertainty, balancing speed, risk, and rigor 
• Partner with cross-functional leaders to influence priorities and deliver high-impact initiatives
• Define quarterly and annual roadmaps for performance marketing, translating business goals into prioritized modeling, measurement, and infrastructure enhancements
• Maintain a high standard of operational excellence across the team